Guest Author

Guest Author for Madrivo

Website URL:

Jul 2017
What do Email Validation and Verification entail? In a nutshell, email validation is when a firm simply tells you if your email address is valid or invalid. On the other hand, email verification services provide various levels of scans in addition to basic validation such as the following:
  • Valid (Safe to Send) – Email address with no known reason to expect a delivery failure or harm to email senders online reputation.
  • Invalid – Defined as the inability to actually deliver an email message to intended recipient's receiving domain.
  • Catch-all's – These emails are often referred to as “accept all’s”. It is impossible to determine the validity of this particular address due to a domain-wide setting. These types of addresses are most commonly utilized in small companies to make sure they receive all mail that is sent to them.
  • Unknown – After evaluation, it is impossible to definitively determine this email's status as the domain and/or server is not responding to requests.
  • Role Account – email addresses such as "admin@, help@, sales@" that are not associated with a particular person, but rather a company, department, or group. These addresses are not intended for personal use as they typically include a distribution list of multiple recipients.
  • Disposable Account - Temporary or fake accounts that are often used during a sign up process to avoid using a valid personal account and established to be least likely to be responsive or engage.
What is Email Hygiene? Just as email validation and verification confirm that your list is comprised of valid addressesemail hygiene goes one step further eradicating all threats from your list, ensuring only safe addresses remain. This imperative process results in a pristine sender reputation and the protection of your network resources while maximizing delivery of your emails. For each address submitted, Impressionwise cleanses return a status in one of the categories displayed below, understanding the nature of recipients not just the fact that it is deliverable.
  • Trap – Purpose-built, Spam-trap, or Honeypot e-mail address, any email messages sent to this address are immediately considered unsolicited leading to its submission to one or more DNSBL sites.
  • Mole – Collaborating recipient submission-based or domain-level anti-spam solution with historical evidence firmly establishing a relationship to one or more DNSBL sites.
  • Seed – Third party oversight email address used for general monitoring of company's network resources. Removal of litigators and collaborative anti-spam activists historically known to purposely seed their email address(es) for the purpose of litigation.
  • Parked Site – This site intelligence gives you the leverage of avoiding sending email traffic to millions of unused and parked website domains. Since parked domains have previously not been configured for email by the owner, any recipient is by definition, invalid and being spammed as they receive email in the form of a catch-all/role account.
  • Dormant Account – TLD (AOL, Yahoo, Gmail, Hotmail) account with no login activity for an extended period of time with any messages to the recipient account being defined by the provider as "inactive" and turned into a form of unknowing collaborator. The message sender information is used to determine if mail from that sender will be delivered to other valid recipient inboxes or not with no non-delivery report indicating "no such user" or "mailbox not found" being sent as a response.
As an email marketer, you probably spend a good bit of time making appealing looking emails that are intended to bring in lots of customers. That being said, if your email never even makes it to the inbox, all of your efforts amount to nothing more than a colossal waste of time. The key to a successful email campaign is deliverability. Maintaining a pristine sender reputation is crucial to maximizing your deliverability efforts and enhancing your brand reputation. If you throw caution to the wind and opt to send email campaigns from a domain or IP with a bad reputation, more often than not, those emails are bound for the spam folder – which in turn can place a permanent negative shadow over your entire ongoing email marketing and delivery efforts. Because of this, establishing and maintaining a positive sender reputation should be an important goal for you. Maintaining a clean, targeted email list is imperative for a business and can be an extremely valuable tool to have tucked away in its arsenal. Because the email industry is constantly evolving, it is critical to continuously monitor and update the hygiene of your lists to ensure the long-term success of your campaign outreaches, deliverability, and sender reputation. On that note, selecting a reputable all in one service is just as important. Utilizing an all in one service such as Impressionwise is a much more convenient and cost effective way to maintain your list. There are many firms out there that claim to do proper hygiene but more often than not, are actually performing simple black list comparison, which consists of your data being compared against a list of trap addresses. It is a fundamentally flawed approach to the removal of traps. These lists are relatively static and are only as good as the day the data was gathered. The data used is compiled from unknown or unqualified third party sources – someone else's opinion – and their data is often dated and flawed. Impressionwise's on-demand scanning is a new innovative approach in which your data records are scanned against a global view of real-time feedback at the time of the actual cleansing, utilizing no data from aged repositories (such as used by simple black list-based method to scrub against and repost). This type of cleansing model is based on self-learning rule sets designed to catch newly created traps or existing trap configuration changes as they happen. This process ensures a more effective cleansing with minimal to no false positives, and in addition to gaining an unprecedented view and insight, reveals hidden aspects of your data not normally found with traditional scrubbing. All of this results in rich, comprehensive reporting of a highly deliverable address list. Ultimately, It's All About Your Reputation and Deliverability The key reason you need to be using a combination service is to eradicate threats. Eliminating threats ensures your deliverability as your delivery is hinged upon your reputation. If you send out one bad campaign, it in turn can hurt the next. You can get rid of hard bounces with traditional validation/verification companies all day long. But at the end of the day, if you are not ensuring your email lists are free of spam traps and other email based threats, your sender and brand reputation are at stake. Regularly cleansing your lists will help you avoid costly mistakes and is paramount to maintaing consistent, highly engaged email campaigns.
Read More
May 2017
Email verification is a tool often used by smart marketers to protect their data. While bulk uploading emails is an effective way of cleaning an email list, verifying emails in real-time with an email verification API can be even more helpful for online businesses. Here’s how.:
  1. Expedite the welcome process
When you wait to do a bulk upload of emails, there is a lag in the email process. Waiting to send an email until you’ve ensured the address is real and safe is a smart move when it comes to protecting data. But, if you’re waiting for a bulk upload to make these assurances, you could be vanishing from the customer’s memory. By the time they get the email, they could forget that they signed up in the first place, causing them to quickly hit delete, unsubscribe or, worse, spam. With an email verification API, you can check these emails as they are given to you.  The emails are corrected as a user types them in. If the email isn’t registered with the domain name, the user cannot submit the email. This way, you can send a Welcome Email almost automatically, making sure the user remembers exactly who you are and why they’re receiving this message.
  1. Help the user
How many times have you typed out a text message, hit send only to look back and panic because autocorrect completely ruined what you were trying to say? I’ve done it three times today. Marketers have to take this into consideration when they plan any type of online or email strategy, considering more people browse the web from their phone than from desktop computers. When a user goes to type in their email to your site, they are more than likely typing it in using their tiny touch screen keyboard. Which means they are likely to mess up typing in their email, at least once. Without an email verification API, this simple, and understandable, mistake could mean the user puts in the wrong email and never receives that coupon they were looking for. The outcome? An upset, disappointed user and a false email sitting on your email list just waiting to deliver you some awful hard bounces.
  1. Build trust with the user
Unfortunately, in this day and age, everyone knows how vulnerable our data is, and the a hack can cause. Even people that wouldn’t consider themselves “tech savvy” are aware of the ever-looming possibility of a virus or spam bot attacking their personal information. In fact, many people are unwilling to relinquish their email for this very reason. But, by using an email verification API, you can build a layer of trust with the user before you even send them an email. By not allowing them to submit false emails, you’re telling the user how important valid information is to you. Since even the everyday user knows spam emails are usually from fake domains or suspicious sites, blocking false emails will help ease their worries of providing their address. Want to make the user feel even more secure? Add a captcha to your real-time verification process. Xverify offers an easy to upload captcha that can be added to the basic email input process. This extra layer of security will help drive home the importance of data with your users. Email verification is a necessity for marketers that hope to run well-informed, protected email campaigns. But an email verification API could take that information to the next level. We’re always looking for ways to better the user’s experience while helping marketers, and verifying emails in real-time is the win-win your business needs.
Read More
Apr 2017

Email was invented 45 years ago and it’s more important than ever for the Digital Marketer. With nearly three times as many user accounts as Twitter and Facebook combined, email is also 40 times more successful at acquiring new clients than either of the two mentioned above.

If 2016 was not a good year for your advertising campaigns, below are 5 tips that will help you win the email marketing game in 2017.

1. Re-engage with your customers. More than 50% of marketers say that personalized communication with existing customers has a moderate to significant revenue impact. Reach-out to your existing customers with relevant emails based on their purchase history and behavior.

2. Device-friendly emails. An important percent of emails are opened on a mobile device: 47% to be precise. That’s huge! The remaining 53% open the emails on desktops, tablets and other devices. The best approach is to make sure that your email design is responsive - optimized to be viewed on desktop, tablet, smartphone and even smartwatch!

Device-friendly emails

3. Clean your email list. By cleaning up your email list you can see the percentage of deliverable, engaged and undeliverable email addresses. You can import your email list directly from the ESP or upload your list in a CSV format. Our comprehensive email verifier process goes beyond basic SMTP and verification checks, also referencing historical bounce, click, open, and opt-out data. See how email validation works here. By cleaning your email list, you know the exact percentage of real active users and you can segment your email list more easily.

4. Reduce cart abandonment. If the customer left right at the checkout this doesn’t mean that they can’t be convinced to buy the products they already like. You should trigger the first email in the first two hours of abandonment, the second between 12-48 hours, and the last email between 48-72 hours. The abandoned card should be showed in the email and you can add product recommendations to increase the click rate and conversion.

Reduce cart abandonment

5. Create an acquisition strategy. Analyze other channels where your customers are already engaging with your brand and try to create a long term relationship on email with cross channel campaigns.

Read More

About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

Get in touch

Leaving so soon?!
Sign up for our monthly newsletter to receive important updates, and learn ground-breaking information!
Sign up for our email newsletter
Back to Top