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Sep 2017
The first step in optimizing an affiliate email marketing campaign is to engage in agile email marketing. By engaging agile principles you will: Anticipate your audience’s interests with relevant, dynamic content
  • Automate opt-in forms and unsubscribe requests
  • Use data to pinpoint content and iterate email campaigns
Read below for the basic principles and best practices for micro segmentation in affiliate email marketing and the easy third party integrations you can use to employ them.

Segmentation is a Starting Point

According to their recent article on segmentation, IBM found that segmented campaigns had “94.1 percent more click-through rates and 14.63 percent more opens than non-segmented campaigns.” Segmenting your audience by location, vocation, and interests is a no-brainer in today’s affiliate email marketing ecosystem. Most recipients are inundated with emails with subject lines like this:
  • Katerina, Your Business Cards Need a Makeover
  • 5 Entrepreneurship Tips for you, Deray
While personalization increases engagement and segmenting has measurable benefits over non-topically divided emails, the top affiliate email marketers are using micro segmentation to create dynamic, targeted content in emails that lead to increased clicks and conversions, and loyal email fans.

Advantages of Micro-Segmenting

Micro segmenting: layering segmented groups in a data-smart manner for optimization of available email marketing data to exponential ROI.
Targeted campaigns to groups with up to 150 customers had at least a $1.90 uplift per customer, while target groups of 1,500+ had an uplift of at most $0.50 (almost a 4:1 ratio).
The bottom line: micro segmenting in affiliate email marketing campaigns ROI has exponentially beneficial results for your bottom line.

The Best Micro Segmentation for your Campaigns

The more specific and relevant your content, the higher return on the investment of time and resources in sending an email. Here are four main areas to focus on in micro segmentation, recommended by Jordie van Rijn:
  • Geotargeting: Personalizing content based on location is a goldmine for affiliate email marketing with job search engines
  • Demographics: Age, gender, and occupation can determine a lot in terms of what a person is generally interested in, but needs to be layered with other segmentation to avoid broadly mis-calculating your audience
  • Psychographics: Values, attitudes, opinions
  • Behavior: Intent, buyer stage, life cycle stage, engagement (past, recent, opens, clicks, and other post click engagement data, areas of particular interest based on engagement data)
  • Cross Channel Marketing Data: from your website, social media, and other marketing channel data you might have on your clients that would determine the type of specific dynamic content they should receive 
Each of these segments aids in targeting your audience, but just as a missile uses velocity and temperature to hit its target, micro segmenting your list will help you hit just the right people with your affiliate email marketing campaigns.

Dynamic Content

Dynamic content is one of the more powerful and efficient tools marketers can employ to target micro-segments with tailored specific content for each micro-segment. For example, to target job-seekers, you might segment of all recipients who opened a job-offering campaign you sent them in the last week. That behavior (opening the previous message) may signal that they are actively looking for a job. That segment of active job seekers can still include 100K or maybe even a million subscribers. This is where dynamic content saves the day. With dynamic content, in the same campaign, you can serve tailored job listing content to a micro-segment of coders seeking programming jobs in San-Francisco, while another micro-segment of RNs seeking nursing jobs in Dallas gets a completely different set of job offerings in the very same campaign. In the end, your campaign to 100K subscribers might end up targeting 10K micro-segments in the very same campaign some. The highly dynamic level of serving up tailored content for each micro-segment will do wonders for streamlining your email marketing operations and resulting in tremendous lifts in performance.

3rd Party Content Integration

In a smart affiliate email marketing tool like Ongage, third party content integrations are simple to implement for all of the measureable results described above.

Job Boards and More

Ongage offers a variety of 3rd party content integration to easily serve up tailored content to micro-segments. From AdStation to many of the leading job-board feeds, to Mortgage Insurance XML Feed, Ongage offers easy setup and usage of highly dynamic content for micro-segmenting About Ongage: The cutting edge Ongage platform instantly transforms email marketing by offering multiple ESP and SMTP providers, improved deliverability and redundancy, and a variety of 3rd party integrations and plugins. The Ongage platform was designed to optimize email marketing performance and effectiveness, reduce sending-costs, automate email marketing tasks, and boost ROI. With Ongage, email marketers can easily switch between delivery vendors in order to ensure that each campaign meets their business needs and budge
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Aug 2017
In the past we announced that Atom mobile app users can now customize their mobile sign up form with their logo, background color, text and more. The possibilities are nearly endless, and customizing your sign up form is just plain fun. But did you know that a great-looking sign up form can do big things for growing your business too?

Why bother customizing your sign up form?

People love visuals – 90 percent of the information transmitted to our brains is visual. A great-looking, branded sign up form will do a better job communicating the value of your business and help you get more email subscribers. That’s why creating a sign up form is such an important first step in getting started with email marketing! Whether you’re creating your first or your fiftieth form, there are a few best practices you should keep in mind if you want to attract more subscribers. Here are four tips for creating a brilliant- looking sign up form that gets real results.

Show off your brand.

It sounds like a no-brainer, but it’s worth saying: every business communication you make, from your website to your email signature to your sign up form, should reflect your brand. Consistent branding looks professional and builds trust with people who don’t know very much about you. If you’re just getting started, choose elements in your form that best reflect who you are. If you have an established look and feel, stick with it. Check out this pop-up form from Tiny Designer. Sometimes, pop-up forms can be intrusive if they’re not done correctly, but this one doesn’t feel intrusive at all. So what is Tiny Designer doing right? For starters, all of the colors, styles and fonts you see on this form also appear on their website, so the form feels like a natural part of the user’s experience. They even include the cartoon characters that appear on the website, making the form feel fun and friendly. Learn more about building your brand.

Give social proof.

In the wise words of Peep Laja at Conversion XL, “No one wants to be the only idiot filling [out] your stupid sign up form.” So if you have the social proof, use it! Social proof makes people feel good about signing up for your list. It gives them confidence that you’re not a spammer and that they’re making the right choice. This sign up form from LeadPages sits on top of their blog and is visible no matter which blog post a visitor clicks. leadpages sign up form They have plenty of social proof – 140,000 subscribers is a lot of people! If you don’t have an impressive subscriber list already, skip the social proof until you have it. In the meantime, you can include details about what subscribers can expect to see in their inbox from you.

Tell people what they’ll get.

… and how often they’ll get it! ContentVerve tested two forms – one with no description of what subscribers would receive and one that included a description. The form that told subscribers what they’d get saw 83.75 percent more sign ups than the form with no description. Use your headline and description to tell people exactly what they can expect in their inbox. To really rake in those sign ups, include an incentive offer. It doesn’t have to be anything crazy – an exclusive discount like Gypsy Warrior offers will do just fine. sign up form incentive Want some extra credit? Create a dedicated subscribe page that goes into even more detail about why people should sign up for your list. You can share this page across social whenever you want to give your list a boost. Check out how The Expert Vagabonddoes it. good sign up form Seven reasons to subscribe, blatant flattery (“Subscribers are smart & hot”) and a free ebook? I’m sold!

Change your call-to-action text.

A call-to-action button that simply says “Sign Up” isn’t just boring; it can be a total lost opportunity for attracting more subscribers. First, the text on your CTA button should relate to the action your new subscriber is taking. For example, if you’re offering a free guide, your button could say, “Send me my free guide!” In one case study, using possessive language on a CTA button increased clicks by 90 percent. Phrases like “Send me updates!” or “Start my free trial” or “Download my free templates” help your soon-to-be subscribers connect with you. Here’s an example of how Nerd Fitness uses possessive language on their CTA button. effective CTA button You can also use your button text to remind people of what they’re getting. Social Triggers uses the button on their sign up form to remind people what they’re signing up for and reinforces that it’s free. sign up form call to action When it comes to your CTA text, you have very few characters to work with – make them count!

What Now?

Try out one of these tips in a sign up form split test – here’s how to run quick and easy tests. The outcome will depend entirely on you and your audience, so don’t get discouraged if you’re not seeing the results you were looking for. Keep testing until you find a sign up form that works for you. Then test some more! This article was originally published on
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Jul 2017
What do Email Validation and Verification entail? In a nutshell, email validation is when a firm simply tells you if your email address is valid or invalid. On the other hand, email verification services provide various levels of scans in addition to basic validation such as the following:
  • Valid (Safe to Send) – Email address with no known reason to expect a delivery failure or harm to email senders online reputation.
  • Invalid – Defined as the inability to actually deliver an email message to intended recipient's receiving domain.
  • Catch-all's – These emails are often referred to as “accept all’s”. It is impossible to determine the validity of this particular address due to a domain-wide setting. These types of addresses are most commonly utilized in small companies to make sure they receive all mail that is sent to them.
  • Unknown – After evaluation, it is impossible to definitively determine this email's status as the domain and/or server is not responding to requests.
  • Role Account – email addresses such as "admin@, help@, sales@" that are not associated with a particular person, but rather a company, department, or group. These addresses are not intended for personal use as they typically include a distribution list of multiple recipients.
  • Disposable Account - Temporary or fake accounts that are often used during a sign up process to avoid using a valid personal account and established to be least likely to be responsive or engage.
What is Email Hygiene? Just as email validation and verification confirm that your list is comprised of valid addressesemail hygiene goes one step further eradicating all threats from your list, ensuring only safe addresses remain. This imperative process results in a pristine sender reputation and the protection of your network resources while maximizing delivery of your emails. For each address submitted, Impressionwise cleanses return a status in one of the categories displayed below, understanding the nature of recipients not just the fact that it is deliverable.
  • Trap – Purpose-built, Spam-trap, or Honeypot e-mail address, any email messages sent to this address are immediately considered unsolicited leading to its submission to one or more DNSBL sites.
  • Mole – Collaborating recipient submission-based or domain-level anti-spam solution with historical evidence firmly establishing a relationship to one or more DNSBL sites.
  • Seed – Third party oversight email address used for general monitoring of company's network resources. Removal of litigators and collaborative anti-spam activists historically known to purposely seed their email address(es) for the purpose of litigation.
  • Parked Site – This site intelligence gives you the leverage of avoiding sending email traffic to millions of unused and parked website domains. Since parked domains have previously not been configured for email by the owner, any recipient is by definition, invalid and being spammed as they receive email in the form of a catch-all/role account.
  • Dormant Account – TLD (AOL, Yahoo, Gmail, Hotmail) account with no login activity for an extended period of time with any messages to the recipient account being defined by the provider as "inactive" and turned into a form of unknowing collaborator. The message sender information is used to determine if mail from that sender will be delivered to other valid recipient inboxes or not with no non-delivery report indicating "no such user" or "mailbox not found" being sent as a response.
As an email marketer, you probably spend a good bit of time making appealing looking emails that are intended to bring in lots of customers. That being said, if your email never even makes it to the inbox, all of your efforts amount to nothing more than a colossal waste of time. The key to a successful email campaign is deliverability. Maintaining a pristine sender reputation is crucial to maximizing your deliverability efforts and enhancing your brand reputation. If you throw caution to the wind and opt to send email campaigns from a domain or IP with a bad reputation, more often than not, those emails are bound for the spam folder – which in turn can place a permanent negative shadow over your entire ongoing email marketing and delivery efforts. Because of this, establishing and maintaining a positive sender reputation should be an important goal for you. Maintaining a clean, targeted email list is imperative for a business and can be an extremely valuable tool to have tucked away in its arsenal. Because the email industry is constantly evolving, it is critical to continuously monitor and update the hygiene of your lists to ensure the long-term success of your campaign outreaches, deliverability, and sender reputation. On that note, selecting a reputable all in one service is just as important. Utilizing an all in one service such as Impressionwise is a much more convenient and cost effective way to maintain your list. There are many firms out there that claim to do proper hygiene but more often than not, are actually performing simple black list comparison, which consists of your data being compared against a list of trap addresses. It is a fundamentally flawed approach to the removal of traps. These lists are relatively static and are only as good as the day the data was gathered. The data used is compiled from unknown or unqualified third party sources – someone else's opinion – and their data is often dated and flawed. Impressionwise's on-demand scanning is a new innovative approach in which your data records are scanned against a global view of real-time feedback at the time of the actual cleansing, utilizing no data from aged repositories (such as used by simple black list-based method to scrub against and repost). This type of cleansing model is based on self-learning rule sets designed to catch newly created traps or existing trap configuration changes as they happen. This process ensures a more effective cleansing with minimal to no false positives, and in addition to gaining an unprecedented view and insight, reveals hidden aspects of your data not normally found with traditional scrubbing. All of this results in rich, comprehensive reporting of a highly deliverable address list. Ultimately, It's All About Your Reputation and Deliverability The key reason you need to be using a combination service is to eradicate threats. Eliminating threats ensures your deliverability as your delivery is hinged upon your reputation. If you send out one bad campaign, it in turn can hurt the next. You can get rid of hard bounces with traditional validation/verification companies all day long. But at the end of the day, if you are not ensuring your email lists are free of spam traps and other email based threats, your sender and brand reputation are at stake. Regularly cleansing your lists will help you avoid costly mistakes and is paramount to maintaing consistent, highly engaged email campaigns.
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Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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