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Guest Author for Madrivo

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May 2017
Email verification is a tool often used by smart marketers to protect their data. While bulk uploading emails is an effective way of cleaning an email list, verifying emails in real-time with an email verification API can be even more helpful for online businesses. Here’s how.:
  1. Expedite the welcome process
When you wait to do a bulk upload of emails, there is a lag in the email process. Waiting to send an email until you’ve ensured the address is real and safe is a smart move when it comes to protecting data. But, if you’re waiting for a bulk upload to make these assurances, you could be vanishing from the customer’s memory. By the time they get the email, they could forget that they signed up in the first place, causing them to quickly hit delete, unsubscribe or, worse, spam. With an email verification API, you can check these emails as they are given to you.  The emails are corrected as a user types them in. If the email isn’t registered with the domain name, the user cannot submit the email. This way, you can send a Welcome Email almost automatically, making sure the user remembers exactly who you are and why they’re receiving this message.
  1. Help the user
How many times have you typed out a text message, hit send only to look back and panic because autocorrect completely ruined what you were trying to say? I’ve done it three times today. Marketers have to take this into consideration when they plan any type of online or email strategy, considering more people browse the web from their phone than from desktop computers. When a user goes to type in their email to your site, they are more than likely typing it in using their tiny touch screen keyboard. Which means they are likely to mess up typing in their email, at least once. Without an email verification API, this simple, and understandable, mistake could mean the user puts in the wrong email and never receives that coupon they were looking for. The outcome? An upset, disappointed user and a false email sitting on your email list just waiting to deliver you some awful hard bounces.
  1. Build trust with the user
Unfortunately, in this day and age, everyone knows how vulnerable our data is, and the a hack can cause. Even people that wouldn’t consider themselves “tech savvy” are aware of the ever-looming possibility of a virus or spam bot attacking their personal information. In fact, many people are unwilling to relinquish their email for this very reason. But, by using an email verification API, you can build a layer of trust with the user before you even send them an email. By not allowing them to submit false emails, you’re telling the user how important valid information is to you. Since even the everyday user knows spam emails are usually from fake domains or suspicious sites, blocking false emails will help ease their worries of providing their address. Want to make the user feel even more secure? Add a captcha to your real-time verification process. Xverify offers an easy to upload captcha that can be added to the basic email input process. This extra layer of security will help drive home the importance of data with your users. Email verification is a necessity for marketers that hope to run well-informed, protected email campaigns. But an email verification API could take that information to the next level. We’re always looking for ways to better the user’s experience while helping marketers, and verifying emails in real-time is the win-win your business needs.
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Apr 2017

Email was invented 45 years ago and it’s more important than ever for the Digital Marketer. With nearly three times as many user accounts as Twitter and Facebook combined, email is also 40 times more successful at acquiring new clients than either of the two mentioned above.

If 2016 was not a good year for your advertising campaigns, below are 5 tips that will help you win the email marketing game in 2017.

1. Re-engage with your customers. More than 50% of marketers say that personalized communication with existing customers has a moderate to significant revenue impact. Reach-out to your existing customers with relevant emails based on their purchase history and behavior.

2. Device-friendly emails. An important percent of emails are opened on a mobile device: 47% to be precise. That’s huge! The remaining 53% open the emails on desktops, tablets and other devices. The best approach is to make sure that your email design is responsive - optimized to be viewed on desktop, tablet, smartphone and even smartwatch!

Device-friendly emails

3. Clean your email list. By cleaning up your email list you can see the percentage of deliverable, engaged and undeliverable email addresses. You can import your email list directly from the ESP or upload your list in a CSV format. Our comprehensive email verifier process goes beyond basic SMTP and verification checks, also referencing historical bounce, click, open, and opt-out data. See how email validation works here. By cleaning your email list, you know the exact percentage of real active users and you can segment your email list more easily.

4. Reduce cart abandonment. If the customer left right at the checkout this doesn’t mean that they can’t be convinced to buy the products they already like. You should trigger the first email in the first two hours of abandonment, the second between 12-48 hours, and the last email between 48-72 hours. The abandoned card should be showed in the email and you can add product recommendations to increase the click rate and conversion.

Reduce cart abandonment

5. Create an acquisition strategy. Analyze other channels where your customers are already engaging with your brand and try to create a long term relationship on email with cross channel campaigns.

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Apr 2017
There are no books, no strategies, no step-by-step manuals that can ensure that your emails will inbox.  We are all reliant on the ISPs and their regulations, their filters, and their often unknown guidelines that determine whether or not we have met their qualifications for inboxing.  This is the bane of a mailer’s existence.  It appears to be ever-changing with zero insight in to why or how we can accommodate these changes.  With that being said, there is one thing that is set in stone…the demand of ISPs that mailers have email engagement.  What exactly does that mean?
I’ve been asked repeatedly by mailers why ip reputation suffers when they are running mainstream offers, they are removing complaints, they are ramping up slowly, etc.  The bottom line is not going to change.  Solid, engaged data is going to ensure good subscriber engagement which means traffic to your sites, email opens, click-through rates.  Email engagement is a direct result of these factors and it’s non-negotiable. One of the biggest issues I’ve heard from mailers is that their subscribers have opted in, even double opted-in, so WHY are their emails hitting spam when they are sending mainstream offers appealing to seniors, homeowners, and the average Joe just wanting to get by?  Unfortunately most of us perceive that when we speak of spam it’s all about the unsolicited invitations for “dates”, a quick way to earn a buck, or other salacious opportunities which, while intriguing, are the epitome of spam.  Spam is actually anything that is unsolicited regardless of the content. You may have the most active, clean list, but if you’re sending unsolicited messages, ISPs will perceive it as spam.  The key to avoiding this is to ensure that the potential subscriber knows what they are signing up for and that they receive only those emails. The more you send unsolicited content to your active lists, the less engaged your subscribers become and the higher the risk of them complaining or not clicking on your emails.  When this occurs, ISPs are far more likely to route your mail to the junk folder, prohibiting even those interested in your emails from ever seeing them.  This can irreparably harm your ip reputation, resulting in temporary deferrals, 100% junking or hard blocks on your ips. The bottom line is that if you want continued or increased delivery, don’t spam your subscribers.  Send only relevant content.
If you want to learn more about ISPs and their impact on your IP reputation, send us a note on our contact page or email us at
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About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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