- Category Blog Current News Internet Education Media Techtelligence
- Written by Nate Seibert
You may have heard about, noticed, or even been affected by the guidelines Google has recently implemented in order to further legitimize email traffic and set new industry standards. What you may not know is that these rules have been in place for quite some time, but most companies had not bothered looking into them, understanding them, or most importantly, following them. Now, many of these companies are scrambling to meet these new compliance standards within the deadline so that their offers remain up and running.
Consumer demand for mobile apps has grown exponentially over the past few years. Both the number of app users and their time spent within their apps are growing at increasing rates. But, in some cases, apps have become victims of their own success. At a time when demand is on the rise, it’s harder than ever for apps to get noticed. When working with Madrivo on a CPI campaign, we will help you navigate these tricky waters. Here are 5 things to know before running a campaign in an effort to help you hit your KPI’s.