Why do most people hate buying a new car? Most of the time the issue is the salesperson.
Sales people can be pushy, demanding, irritating, and relentless.
What does this have in common with recruiting emails? If done improperly, that’s exactly how your email is perceived by the publishers you’re attempting to contact. When recruiting, the idea is to be friendly, informative, and respectful of boundaries; not a car salesperson.
The start of a New Year is a great opportunity to review last year’s content marketing activities and implement new practices to make 2015’s strategy more effective. With an ever-growing online consumer base, companies that don’t proactively establish their online presence may get left behind. Below are seven ways to adjust content marketing behaviors for optimal exposure.
Content marketing has grown in popularity as communication platforms transition over to digital media. Consumers look for the latest information through multiple online marketing channels so proper positioning is key for