Rebecca Felker

Website URL: http://www.madrivo.com

12
Oct 2017
Patience, planning, and time are crucial elements of building an effective digital display ad campaign. According to data compiled by Invesp, the average person is served over 1,700 banner ads per month. Can you guess how many we view? Only half of them! With that many banner ads served, how can we know if ours ads are in the half that gets viewed? While there is no way of knowing for sure, we can take actions to optimize our campaigns to reach our intended audience. Let’s look at 5 important questions to guide you through planning a winning display ad campaign: 1. What is the main objective of your campaign? Getting real clear on what you want to achieve through your campaign will help you to build a solid foundation for it. This is essential for creating a winning campaign. You want to create and set SMART campaign objectives.  SMART objectives are specific, measurable, achievable, realistic and timely to keep your goals quantitative and on track.2. 2. Who is your target customer and what resonates with them? Reports show we reach our intended audience 44% of the time overall. Considering this is less than 50%, understanding who your audience is and their behaviors and habits is crucial to your campaign. We need to know not only who they are, but where they live, age and gender. The more we know about our target customer, the better we’ll be able to communicate with them. Are you trying to reach the C-suite in the northeast or homeowners in the northwest? Honing in on your audience and determining your personas will help you make intelligent choices in your messaging and understand how your service or product can benefit them. 3. What are your target placements? Defining your overall goal and target audience will, in large, determine your traffic sources. For example, if you want to make a cardiologist’s lives easier, your ad would probably do well on medical association websites and an forums specific to physicians in the field of cardiology. You may also want to consider reaching the broader and more general population of your audience by utilizing Google, Bing or Yahoo. And then let’s not forget the social channels like Facebook, that reaches groups amid its one billion users. 4. What makes you stand out from the competition? Understanding who your competitors are and what they are doing in the market will take you one step ahead in the sea of online campaigns. First, determine who they are. Then, consider what types of online marketing they are engaged in, look at campaigns they’ve done in the past and whether they were successful or not. Look at their customers and determine how you can differentiate yourself from your competitors - what benefits can you provide that competitors can’t, where do you add value and allow the customer to see solutions they didn’t know were possible? 5. What is your budget? With most of your planning process complete at this point, you may already have a number in your head before you think about the specifics of your digital ad campaign. Once you have the details of your campaign, your budget will be based on your overall goals (i.e. target audience, target sites, etc.). Go back through to allot and prioritize your budget based on where you’ll get the most exposure of your target audience. Ask yourself these questions and you’ll be well on your way to producing an online campaign that will benefit your customers and your bottom line. What will your winning campaign be?
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New to email marketing? Here are some tips to get you on the right track.
19
Sep 2017
“No matter how old it gets, email marketing will still be relevant.” -Para Arora Social media is the shiny new object. Facebook, LinkedIn, Snapchat and Twitter (to name a few) have become must-have tools for companies to communicate with prospects and customers. Given this “shiny new object” syndrome, let’s not forget or doubt the power of email. Times have changed since the days of “You’ve Got Mail.” On average, the 2.6 billion email users receive 88 emails per day. That’s a lot of email. So, the question comes to mind, with the large number of emails that people receive every day and the rise of social media, should I use email marketing to help my business acquire new customers? The answer is a big YES. And here are 3 reason why using email marketing will be an advantage to help drive your customer acquisition efforts.
  1. More Bang for Your Buck
Email marketing is affordable and offers a staggering return on investment. According to Direct Marketing Association and Demand Metric, a survey of marketers in the US reported that email achieved a median ROI of 122%. This was more than 4 times higher than other marketing channels, including direct mail, paid search and social media.
  1. It Outperforms “Likes”
In some instances, email is better when it comes to reach. The organic reach on Facebook dropped to 49%, lingering at around 6% of your fan base according to a 2014 study by Social@Ogilvy. This is compared to the average email open rate of 21.7%. This means if you send 3,000 emails and have 3,000 Facebook fans – 651 people will open your email and only 180 Facebook fans will see your post.
  1. The Almighty Automation
Automation has taken email to the next level and makes email marketing even more effective. No more one-off campaigns to a whole list in one send. Marketing automation has given us:
  • the ability to automagically nurture prospects with highly personalized and useful content
  • allows for dynamic content based on an individual’s specific user profile
  • helps to develop optimal marketing patterns (such as send time, subject headers)
  • categorizes customers and prospects by common behaviors, demographic information and interests
Email marketing remains a vital part of a company’s integrated marketing strategy. How will you be using email marketing to convert your prospects into new customers?
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Madrivo is Ranked a Best & Brightest Company to Work for in the Nation
16
Dec 2016
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About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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