Rebecca Felker

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Feb 2018
Dear Keith, When I first read the CNN article about you calling on Facebook and Google to clean up the ad “swamp” they’ve allowed to develop on their platforms, I was completely shocked. It’s not everyday you see someone of your esteem hold two of the largest advertising platforms in the world accountable for something as flagrant as contributing to the heightened state of consumer distrust in our society. As the father of two young, impressionable children who are exposed to objectionable content online everyday, and as the CEO of an affiliate ad network that touches the lives of tens of millions consumers each month, I felt compelled to write you a letter. For starters, I admire your courage to speak with such conviction in an era where tech giants are held in high regard simply for creating a monopoly. An executive like you with decision-making authority over billions of dollars on digital ads has obvious influence, and you’re using that influence to cultivate change. Big change. Change that will impact people worldwide and shape advertising standards for years to come. I’ve always had the mindset to think globally and act locally. I remember a few years back when electronic cigarettes were the hot new retail trend. Our network has the ability to deliver ads to millions of people in a short period of time and we had the opportunity to generate significant revenue by promoting the product via email campaigns. However, when we considered the implications of advertising a brand  with questionable health standards and a proclivity to target addicts and children, it was an immediate no for us. We don’t always come across people who understand our dilemma. After all, “business is business,” right? Not for me. Not for Madrivo’s employees and their families and friends who are affected by our business decisions. Since the inception of our network, we’ve lived by a rule: if we’re presented with ads or strategies that we’d be ashamed to show our grandmothers, we don’t run the campaign. This hasn’t made my job easy. There are countless opportunities that we have had to pass on and a lot of money left on the table as a result. Nevertheless, our executive board decided long ago that, while it’s hard to say no to a lucrative deal, it’s even harder to be at peace with yourself if you’re contributing to the harm of humanity. We work every day to promote our clients’ brands in ways that are not only effective, but responsible and ethical. Our mission statement guides us: Madrivo exists to connect consumers to respected brands through valuable ads that improve quality of life. On that note, I want to pledge my solidarity to help make this year “the year that we start rebuilding trust.” The Madrivo family is committed to helping brands with products and services that truly improve the lives of consumers and promoting their offers through ethical and compliant means. Thank you for shedding light on an issue that faces so many business owners on a daily basis. We are fighting this fight together and my hope is that decision makers, regardless of company size and market share, will realize the need for transparency in advertising and the altruistic benefit of rebuilding consumer trust. Sincerely, Ronen Hamatian CEO, Madrivo
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Feb 2018
Push notifications can be used in a number of ways to notify your customers about offers and deals, order status, reminders, announcements, and more. Depending on the industry, content of a successful push notification can vary dramatically. However, using the right words and tone can make a big difference with engagement and click-through rates. Improving the text of the notification is an easy first step. Keep these 6 tips in mind when writing your push notification copy.
  1. Be relevant
Understanding your audience and personalizing the push notification message to appeal to them will be key in gaining your users’ trust. Create personalized content. It will bring value and help spike engagement with your users.
  1. Be concise
Push notifications are brief by design. So, when you have a limited character amount, the need to convey your message in a clear, succinct manner is key to getting your point across. The best performing message is 25 characters and under. The shorter your message, the easier it is for the user to scan the message, thus increasing the chances of a click.
  1. Be helpful
Make the message beneficial to the user. Market research suggests that users are likely to get annoyed by purely promotional push notifications, yet far more likely to approve of notifications that they believe are helpful to them and provide them useful information.
  1. Prompt action
Write messaging that prompts users to take action. For example, if you’re a retail brand,  provide a clear benefit the user will receive from an offer. Studies show using the word “off” (for discounted promotions) resulted in a 5% boost in click-through rates.
  1. Be creative, maybe even funny!
Grab the user’s attention by using some creativity. Use catchy calls to action or one-liners to make your push notifications funny. This will keep them engaged, interested and entertained. Surprise them with a good laugh and it’ll be a positive and memorable experience with your brand.
  1. Be thoughtful
By nature, push notifications are disruptive to the user receiving them. It’s like being in-the-zone while working on your computer, and then a co-worker stops by to ask a question. It’s not a bad interruption, but nonetheless an interruption from what you were doing. Make your message warrant an interruption to make viewers feel rewarded rather than annoyed. I hope you now have some great tips to add to your copywriting arsenal for push notifications! Messaging will depend on your audience and what type of message you’re sending, but with these tips you’ll be able to cover six different types of copywriting.
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Feb 2018
What are push notifications anyways? Push notifications are a great way to communicate with your audience. They are a tactic to convert web visitors into regular visitors, convert regular visitors into leads, and convert leads into customers. They can be used to promote products or offers, build brand trust, engage users who aren’t currently your customers, or recover abandoned carts. Push notifications are clickable messages consumers receive on their desktop or mobile device. They are permission-based and delivered directly from the push notification tool to the user. These notifications help to improve customer acquisition, retention and activation. Why use push notifications?
  1. Get their attention instantly
Unlike email, web push notifications are seen and acted upon almost immediately. According to research done by Zipstripe, an email sits for an average of 6.4 hours before it is viewed. In contrast, push notifications give you the ability to deliver time-sensitive information, such as important actionable information or deadline-based offers.
  1. Direct to the user
Say goodbye to the days of wondering if your target audience saw your email or if it was sent straight to the junk folder! With push notifications, you can send out a fast, important message and feel confident that it was viewed. They are delivered directly to the user and opened quickly, allowing potential customers to take action when they’re notified of hot promotions.
  1. Personalized for the user
You already know how important targeted messaging is to the success of an email campaign; the same goes for push notifications. Sending the right message to the right user is crucial for higher click-through rates and generating more sales. Good news: a personalized push message can increase CTR by 25%!
  1. Deliver at the perfect time
People read and take action on push notifications within moments of seeing them so you can deploy them at a time when your target users are most receptive to your ads. What time of the day do they use mobile devices for leisure? What days and times are they most likely to buy things? If you get this part right, you could see sales skyrocket.
  1. Numbers don’t lie
The interest in push notifications is at an all-time high. User opt-in rates increased from 41% to 43% in less than a year. Click-through rates on push notification campaigns can be as high as 40%, which is twice as much as the average email campaign. This indicates a great response rate and means there is a lot of potential to increase sales through this trending advertising channel. Although there are many things to know about push notifications, I hope you learned a few more today. Are you using push notifications as a way to acquire new leads or stay engaged with current customers?
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Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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