Rebecca Felker

Website URL: http://www.madrivo.com

09
Nov 2017
In part Part 1 of the blog series we talked about what email verification is and how it works. We learned in Part 2 about how email validation can reduce bounce rates and improve deliverability of email campaigns. For the third and final post we’ll dive into ZeroBounce and how their proprietary system helps major household brands increase engagement with their current and potential customers. According to the Radicati Group, over 100 billion emails are sent and received every day. However, due to low sender scores only 30% of those emails sent will land in the inbox. High bounce rates negatively affect the sender score. When your sender score drops, you risk the chance of tarnishing your brand, causing you to lose business and leave your customers in the dark. Deliverability is not only a challenge for marketing teams, but for hosting companies as well. Removing invalid emails is a crucial part of managing bounced emails and can improve deliverability all around (hosting and ESPs). ZeroBounce can help increase the 85% average (in all industries) inbox placement rate by managing bounce rates to drive more business and reach your customers. And this is where ZeroBounce comes in.  Their validation system provides the following:
  1. Email abuse detection - identify emails that have a history of marking them as spam.
  2. Disposable email detection - temporary email accounts used to mask real email addresses are identified.
  3. Email bounce detection - emails that will bounce are identified.
  4. Spam trap detection - identify many spam traps.
  5. Toxic domain detection - domains are identified that are known for abuse, spam and bot created emails.
  6. Social append - first and last name, age and location of the email are identified (only available on certain emails and most IP addresses).
  7. Catch-all domain detection - identify all domains that are catch-all and will return valid for all emails.
  8. Gender append - identify the gender of some emails (only available on certain emails and most IP addresses).
  9. IP information append - country, region, city and zip will be appended.
Not only do they provide all of these critical validations, they also ensure the highest standards in protection of client’s proprietary data. ZeroBounce uses one of the best Certified Network Defense systems in the world that is backed with Cloudflare. This provides them with an Advanced Heursitic Firewall that gives another layer of defense and can prevent cyber attacks. By using this system, all files uploaded and downloaded are encrypted and password-protected. Customer data is never stored and once a customer deletes data from the system, all aspects of the data are erased. That wraps up this 3 part email validation and ZeroBounce blog series. In case you missed Part 1, click here and for Part 2, click here.
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01
Nov 2017
We learned in Part 1 of the blog series about what email verification is and how it works. In part 2 of this blog series, let’s talk about why email validation is so important to your email marketing efforts and to your brand. Email verification is a process that cleans your email list to verify the email addresses you’re sending to exist, are active and are accepting mail. Typically, this service is provided as online software as a service. And this is where ZeroBounce comes in - the email validation system to validate email lists, improve deliverability, and in-turn improve your sender reputation. Here are 5 reasons why you should use an email validation service: 1. Protect sender score A sender score is a number based on the reputation of every outgoing mail server IP address (the higher the number, the better the score). The credibility of your IPs and domains are attributed to your ISPs and spam filters. If people report spam or frequently unsubscribe, both of these actions will affect your sender score. If you are using a service like ZeroBounce to validate your email list, it will remove invalid emails, spam traps and known email complainers from our list and help protect your sender reputation. Protecting your sender score through email validation will help to improve your email deliverability and campaign success. 2. Increase deliverability The average inbox placement rate, in all industries is 85%. By managing bounce rates and complaints, more of your messages will make it to the inbox of your customers; therefore increasing your deliverability rate. This will result in higher open, click and response rates. 3. Reduce bounce rate The percentage of sent messages that cannot be delivered represents bounce rate. According to data from Campaigner, larger lists experience lower bounce rates. If you look at the average bounce rate with a list size of 25-499 the bounce rate is 2%. For a list size of 500-999, the bounce rate is 1.6 and for 1000 or more, the bounce rate is 1.2%. Anything above 2% is something to be aware of. Using email validation to clean out undeliverable email addresses means a larger percentage of emails sent will be delivered, in turn lowering your bounce rate. 4. Save money The larger your list gets, the more likely you are to have invalid email addresses on it. In a study performed by SiriusDecisions, they found that 10% to 25% of customer and prospect data contained inaccuracies. Since every message sent serves as a dollar spent, removing bad email addresses from your list will lower your sending costs and in turn send to a more current email list. 5. Protect against fraud Email validation can help combat against fraud. Spam trap emails look like real email addresses, but they are fake. If you inadvertently send email to a spam trap, the impact can be disastrous with consequences ranging from making your sender reputation plummet to permanently blacklisting your sending domain. Now that we have an understanding of why email validation is key to deliverability and sender reputation, in part 3 of the blog series we’ll talk about how ZeroBounce can help remedy these issues. And in case you missed part 1 of this blog series, check it out here.
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Email deliverability to inbox
27
Oct 2017
As affiliate marketers, we have many tools in our toolbox to reach our current and potential customers. With a 4400% ROI and $44 for every $1 spent, email marketing is the most effective choice of tools to use. That being said, we want to ensure the hygiene of our email list is clean in order to reach our customers. Enter ZeroBounce - the email validation system to validate email lists, improve deliverability, and in-turn improve your sender reputation. In this 3-part blog series we’ll discuss:
  1. What email validation is and how it works
  2. Why it’s important
  3. How ZeroBounce can help
What is email verification? Email verification is a process that cleans your email list to verify the email addresses you’re sending to exist, are active and are accepting mail. Typically, this service is provided as online software as a service. Deliverability is key to successful email campaigns. And maintaining an untarnished sender reputation is essential to the deliverability of your campaigns and your brand reputation. How does email verification work? There are different measures an email verification tool will use to ensure the validity of the email addresses. These validation measures are dependent on the proprietary algorithms of the software. ZeroBounce offers the following detailed process for email validation:
  1. Email abuse detection - identify emails that have a history of marking them as spam.
  2. Disposable email detection - temporary email accounts used to mask real email addresses are identified.
  3. Email bounce detection - emails that will bounce are identified.
  4. Spam trap detection - identify many spam traps.
  5. Toxic domain detection - domains are identified that are known for abuse, spam and bot created emails.
  6. Social append - first and last name, age and location of the email are identified (only available on certain emails and most IP addresses).
  7. Catch-all domain detection - identify all domains that are catch-all and will return valid for all emails.
  8. Gender append - identify the gender of some emails (only available on certain emails and most IP addresses).
  9. IP information append - country, region, city and zip will be appended.
Do you have questions on why you should be using an email verification tool? Follow us for part 2 of this blog series where we’ll fill you in on why data validation is important and how it can make your email marketing campaigns more effective.
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About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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