Rebecca Felker

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Jan 2018
Ad fraud is estimated to reach $18 billion in damages in 2018 according to ANA. Year after year, digital fraud continues to grow. Digital ad fraud remains a big concern for brand marketers and agencies. A low fraud rate not only helps brands, but also means better quality ads and less headaches. In the affiliate marketing space, fraud affects all types of traffic channels. It could be a mailer form being filled out to create leads that aren’t legitimate, it could be a display ad that is being used in the same way with people being paid to complete the form. No matter the method, here at Madrivo, we train our team to spot patterns that could result from fraudulent activity and trigger an internal investigation to determine the authenticity of flagged leads. With Madrivo’s low 0.06% fraud rate, brands can feel confident in running their offers through our network of trusted affiliates. How did Madrivo succeed in gaining such a low fraud rate and continue to keep it year over year? 1 - Thorough Vetting Process Rigorously vetting publishers before they are even allowed to join the network is, in part, key to why the fraud rate has remained so low. Many factors are looked at to determine if it will be a good fit and if there are any discrepancies they will not be allowed to join Madrivo. 2 - Due Diligence with Traffic Monitoring Once a publisher passes through the vetting process, due diligence is practiced as a new publisher starts running traffic. Several methods are used to gauge if the traffic is legitimate or not. 3 - Constant Communication Communicating and having the right conversations with publishers is another key factor. Get to know what they do and the types of traffic they run. Ask for references from other companies the affiliate works with and contact them before allowing the client to run traffic. Once the publisher is running traffic, keep in touch to make sure they understand the lead standards and qualifications so that lead quality remains high and within compliance regulations. Establishing a very transparent relationship with affiliates will help build trust and keep everyone happy. Fraud is not 100% preventable, but with a secure vetting process and due diligence risk can be mitigated. It’s something Madrivo is proud of and takes very seriously.
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Jan 2018
Every year, for the past six years, Madrivo has attended Affiliate Summit West and this year was no exception. Being able to build face-to-face relationships in one place with over 6,000 companies in the affiliate marketing industry is something we always look forward to as the show approaches. Last week’s show was a fantastic 3 days of meetings, networking, and learning.  As two-time winner of the Affy Award (2014 for Outstanding Internet Achievement, 2017 for Affiliate Satisfaction) we want to congratulate our friends at ZeroBounce for winning this year’s award for Outstanding Internet Achievement. This award comes well-deserved considering their accomplishments over the past year and setting the benchmark in email validation and verification. They have generated a significant and novel contribution to the digital advertising community, and more specifically, affiliate marketing by creating an industry-leading and paradigm-shifting tool. ZeroBounce is a major email validation service dedicated to email bounce detection, email abuse and spam trap detection, email data append and advanced security. We are so excited for them and their achievements in the industry; they’re definitely a company to work with in 2018 if you’re looking to improve deliverability and increase ROI from email campaigns. What were the highlights of Affiliate Summit West 2018 for you? We want to know!
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Dec 2017
New to the blog?  Looking for helpful and useful email marketing content?  Look no further! As we’re nearing the end of 2017, here’s a collection of the best and useful email blogs to inspire your next email campaign. 5 Holiday Email Tips to Make Your Campaigns Shine What You Need to Know About Email Verification Emailing 101 Improve Email Deliverability Through ZeroBounce How to Reduce Attrition Rates With an Email Preference Center 3 Darn Good Reasons Why You Should Use Email Marketing to Gain New Customers (Instead of Social) How to Write Welcome Emails That Keep Your Readers Coming Back 5 Important Reasons to Validate Your Email Lists How to Minimize Email Opt Outs for Your Brand and Your Affiliates High-Volume Email Marketing and the Switch to IPv6 How to Send a Million or More Emails a Day May these topics and tips influence and spark your next great email campaign.  
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About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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