Rebecca Felker

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Nov 2017
It’s that time of year again. The time of year when marketing teams are busy preparing and deploying their holiday campaigns. You may have recently noticed an uptick in the number of emails received in your inbox. With the hustle and bustle of the season, here are 5 great tips to help create successful holiday campaigns. 1. Plan in advance According to the National Retail Foundation, over 40% of people plan to start their holiday shopping by October. With consumers starting their holiday shopping early, marketers need to get ahead of the curve with a strategy and plan. Start early by thinking about key send dates, frequency of emails, what your marketing calendar will look like, creative and production. 2. Personalize it As busy marketers, it’s easy to forget that there is an actual person on the receiving end of the email. According to Aberdeen, click through rates are improved by an average of 14% and conversions by 10% when using personalization. Use personalization to connect to your customers. First name is great, but using dynamic content based on data you’ve collected on the customer’s usage, likes and preferences will leave a lasting impression of your brand. 3. Use email validation With all the planning and hard work it takes to create a holiday email campaign, the last thing you want to find out is that your emails didn’t reach your customers inbox. Using an email validation tool, like ZeroBounce ensures a deliverability rate of 98% or higher through:
  • Email bounce detection - removes invalid emails from your list to prevent email bounces
  • Email abuse and spam trap detection - removes know email complainers and spam traps
  • Email data append - appends missing data such as first and last name, gender, location, city, state/region, and country when the registration IP is provided.
This can help increase the 85% average (in all industries) inbox placement rate by managing bounce rates to drive more business and reach your customers. 4. Utilize segmentation We’ve heard the saying that no two people are alike. It’s goes without saying that remembering this saying when planning our campaign, or any campaign in general will go along way. Targeting the right person with the right message is half the battle. Research down by MailChimp shows that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns. For your holiday campaigns focus on key customer groups like:
  • Subscribers who brought last year during the holiday season
  • New subscribers
  • Inactive subscribers
  • Your most loyal customers
  • Demographics like age, location, interests
The more you know about your audience, the better you can segment and send targeted messages which will lead to more conversions. 5. Be creative Part of the planning ahead is creating exciting and engaging creative/content to engage your audience. Let the creative juices flow, maybe you draw on the emotion of the season, create an engaging video email, send a silly GIF or a fun interactive email. Whatever type of creative you design, make it stand out from the rest in the sea of holiday emails. Get inspired with these tips to help you create a winning holiday email campaign. What will you be doing for your holiday campaign this year?
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Nov 2017
In part Part 1 of the blog series we talked about what email verification is and how it works. We learned in Part 2 about how email validation can reduce bounce rates and improve deliverability of email campaigns. For the third and final post we’ll dive into ZeroBounce and how their proprietary system helps major household brands increase engagement with their current and potential customers. According to the Radicati Group, over 100 billion emails are sent and received every day. However, due to low sender scores only 30% of those emails sent will land in the inbox. High bounce rates negatively affect the sender score. When your sender score drops, you risk the chance of tarnishing your brand, causing you to lose business and leave your customers in the dark. Deliverability is not only a challenge for marketing teams, but for hosting companies as well. Removing invalid emails is a crucial part of managing bounced emails and can improve deliverability all around (hosting and ESPs). ZeroBounce can help increase the 85% average (in all industries) inbox placement rate by managing bounce rates to drive more business and reach your customers. And this is where ZeroBounce comes in.  Their validation system provides the following:
  1. Email abuse detection - identify emails that have a history of marking them as spam.
  2. Disposable email detection - temporary email accounts used to mask real email addresses are identified.
  3. Email bounce detection - emails that will bounce are identified.
  4. Spam trap detection - identify many spam traps.
  5. Toxic domain detection - domains are identified that are known for abuse, spam and bot created emails.
  6. Social append - first and last name, age and location of the email are identified (only available on certain emails and most IP addresses).
  7. Catch-all domain detection - identify all domains that are catch-all and will return valid for all emails.
  8. Gender append - identify the gender of some emails (only available on certain emails and most IP addresses).
  9. IP information append - country, region, city and zip will be appended.
Not only do they provide all of these critical validations, they also ensure the highest standards in protection of client’s proprietary data. ZeroBounce uses one of the best Certified Network Defense systems in the world that is backed with Cloudflare. This provides them with an Advanced Heursitic Firewall that gives another layer of defense and can prevent cyber attacks. By using this system, all files uploaded and downloaded are encrypted and password-protected. Customer data is never stored and once a customer deletes data from the system, all aspects of the data are erased. That wraps up this 3 part email validation and ZeroBounce blog series. In case you missed Part 1, click here and for Part 2, click here.
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Nov 2017
We learned in Part 1 of the blog series about what email verification is and how it works. In part 2 of this blog series, let’s talk about why email validation is so important to your email marketing efforts and to your brand. Email verification is a process that cleans your email list to verify the email addresses you’re sending to exist, are active and are accepting mail. Typically, this service is provided as online software as a service. And this is where ZeroBounce comes in - the email validation system to validate email lists, improve deliverability, and in-turn improve your sender reputation. Here are 5 reasons why you should use an email validation service: 1. Protect sender score A sender score is a number based on the reputation of every outgoing mail server IP address (the higher the number, the better the score). The credibility of your IPs and domains are attributed to your ISPs and spam filters. If people report spam or frequently unsubscribe, both of these actions will affect your sender score. If you are using a service like ZeroBounce to validate your email list, it will remove invalid emails, spam traps and known email complainers from our list and help protect your sender reputation. Protecting your sender score through email validation will help to improve your email deliverability and campaign success. 2. Increase deliverability The average inbox placement rate, in all industries is 85%. By managing bounce rates and complaints, more of your messages will make it to the inbox of your customers; therefore increasing your deliverability rate. This will result in higher open, click and response rates. 3. Reduce bounce rate The percentage of sent messages that cannot be delivered represents bounce rate. According to data from Campaigner, larger lists experience lower bounce rates. If you look at the average bounce rate with a list size of 25-499 the bounce rate is 2%. For a list size of 500-999, the bounce rate is 1.6 and for 1000 or more, the bounce rate is 1.2%. Anything above 2% is something to be aware of. Using email validation to clean out undeliverable email addresses means a larger percentage of emails sent will be delivered, in turn lowering your bounce rate. 4. Save money The larger your list gets, the more likely you are to have invalid email addresses on it. In a study performed by SiriusDecisions, they found that 10% to 25% of customer and prospect data contained inaccuracies. Since every message sent serves as a dollar spent, removing bad email addresses from your list will lower your sending costs and in turn send to a more current email list. 5. Protect against fraud Email validation can help combat against fraud. Spam trap emails look like real email addresses, but they are fake. If you inadvertently send email to a spam trap, the impact can be disastrous with consequences ranging from making your sender reputation plummet to permanently blacklisting your sending domain. Now that we have an understanding of why email validation is key to deliverability and sender reputation, in part 3 of the blog series we’ll talk about how ZeroBounce can help remedy these issues. And in case you missed part 1 of this blog series, check it out here.
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Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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