Rebecca Felker

Website URL: http://www.madrivo.com

12
Jan 2018
Every year, for the past six years, Madrivo has attended Affiliate Summit West and this year was no exception. Being able to build face-to-face relationships in one place with over 6,000 companies in the affiliate marketing industry is something we always look forward to as the show approaches. Last week’s show was a fantastic 3 days of meetings, networking, and learning.  As two-time winner of the Affy Award (2014 for Outstanding Internet Achievement, 2017 for Affiliate Satisfaction) we want to congratulate our friends at ZeroBounce for winning this year’s award for Outstanding Internet Achievement. This award comes well-deserved considering their accomplishments over the past year and setting the benchmark in email validation and verification. They have generated a significant and novel contribution to the digital advertising community, and more specifically, affiliate marketing by creating an industry-leading and paradigm-shifting tool. ZeroBounce is a major email validation service dedicated to email bounce detection, email abuse and spam trap detection, email data append and advanced security. We are so excited for them and their achievements in the industry; they’re definitely a company to work with in 2018 if you’re looking to improve deliverability and increase ROI from email campaigns. What were the highlights of Affiliate Summit West 2018 for you? We want to know!
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05
Dec 2017
New to the blog?  Looking for helpful and useful email marketing content?  Look no further! As we’re nearing the end of 2017, here’s a collection of the best and useful email blogs to inspire your next email campaign. 5 Holiday Email Tips to Make Your Campaigns Shine What You Need to Know About Email Verification Emailing 101 Improve Email Deliverability Through ZeroBounce How to Reduce Attrition Rates With an Email Preference Center 3 Darn Good Reasons Why You Should Use Email Marketing to Gain New Customers (Instead of Social) How to Write Welcome Emails That Keep Your Readers Coming Back 5 Important Reasons to Validate Your Email Lists How to Minimize Email Opt Outs for Your Brand and Your Affiliates High-Volume Email Marketing and the Switch to IPv6 How to Send a Million or More Emails a Day May these topics and tips influence and spark your next great email campaign.  
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27
Nov 2017
It’s that time of year again. The time of year when marketing teams are busy preparing and deploying their holiday campaigns. You may have recently noticed an uptick in the number of emails received in your inbox. With the hustle and bustle of the season, here are 5 great tips to help create successful holiday campaigns. 1. Plan in advance According to the National Retail Foundation, over 40% of people plan to start their holiday shopping by October. With consumers starting their holiday shopping early, marketers need to get ahead of the curve with a strategy and plan. Start early by thinking about key send dates, frequency of emails, what your marketing calendar will look like, creative and production. 2. Personalize it As busy marketers, it’s easy to forget that there is an actual person on the receiving end of the email. According to Aberdeen, click through rates are improved by an average of 14% and conversions by 10% when using personalization. Use personalization to connect to your customers. First name is great, but using dynamic content based on data you’ve collected on the customer’s usage, likes and preferences will leave a lasting impression of your brand. 3. Use email validation With all the planning and hard work it takes to create a holiday email campaign, the last thing you want to find out is that your emails didn’t reach your customers inbox. Using an email validation tool, like ZeroBounce ensures a deliverability rate of 98% or higher through:
  • Email bounce detection - removes invalid emails from your list to prevent email bounces
  • Email abuse and spam trap detection - removes know email complainers and spam traps
  • Email data append - appends missing data such as first and last name, gender, location, city, state/region, and country when the registration IP is provided.
This can help increase the 85% average (in all industries) inbox placement rate by managing bounce rates to drive more business and reach your customers. 4. Utilize segmentation We’ve heard the saying that no two people are alike. It’s goes without saying that remembering this saying when planning our campaign, or any campaign in general will go along way. Targeting the right person with the right message is half the battle. Research down by MailChimp shows that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns. For your holiday campaigns focus on key customer groups like:
  • Subscribers who brought last year during the holiday season
  • New subscribers
  • Inactive subscribers
  • Your most loyal customers
  • Demographics like age, location, interests
The more you know about your audience, the better you can segment and send targeted messages which will lead to more conversions. 5. Be creative Part of the planning ahead is creating exciting and engaging creative/content to engage your audience. Let the creative juices flow, maybe you draw on the emotion of the season, create an engaging video email, send a silly GIF or a fun interactive email. Whatever type of creative you design, make it stand out from the rest in the sea of holiday emails. Get inspired with these tips to help you create a winning holiday email campaign. What will you be doing for your holiday campaign this year?
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About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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