There are no books, no strategies, no step-by-step manuals that can ensure that your emails will inbox. We are all reliant on the ISPs and their regulations, their filters, and their often unknown guidelines that determine whether or not we have met their qualifications for inboxing. This is the bane of a mailer's existence. It appears to be ever-changing with zero insight in to why or how we can accommodate these changes. With that being said, there is one thing that is set in stone...the demand of ISPs that mailers have email engagement. What exactly does that mean?
- Category Agency Blog Current News Internet Education
- Written by Jennifer Rozario