Email verification is a tool often used by smart marketers to protect their data. While bulk uploading emails is an effective way of cleaning an email list, verifying emails in real-time with an email verification API can be even more helpful for online businesses. Here’s how.:
Expedite the welcome process
When you wait to do a bulk upload of emails, there is a lag in the email process. Waiting to send an email until you’ve ensured the address is real and safe is a smart move when it comes to protecting data. But, if you’re waiting for a bulk upload to make these assurances, you could be vanishing from the customer’s memory. By the time they get the email, they could forget that they signed up in the first place, causing them to quickly hit delete, unsubscribe or, worse, spam.
With an email verification API, you can check these emails as they are given to you. The emails are corrected as a user types them in. If the email isn’t registered with the domain name, the user cannot submit the email. This way, you can send a Welcome Email almost automatically, making sure the user remembers exactly who you are and why they’re receiving this message.
Help the user
How many times have you typed out a text message, hit send only to look back and panic because autocorrect completely ruined what you were trying to say? I’ve done it three times today. Marketers have to take this into consideration when they plan any type of online or email strategy, considering more people browse the web from their phone than from desktop computers.
When a user goes to type in their email to your site, they are more than likely typing it in using their tiny touch screen keyboard. Which means they are likely to mess up typing in their email, at least once. Without an email verification API, this simple, and understandable, mistake could mean the user puts in the wrong email and never receives that coupon they were looking for. The outcome? An upset, disappointed user and a false email sitting on your email list just waiting to deliver you some awful hard bounces.
Build trust with the user
Unfortunately, in this day and age, everyone knows how vulnerable our data is, and the a hack can cause. Even people that wouldn’t consider themselves “tech savvy” are aware of the ever-looming possibility of a virus or spam bot attacking their personal information. In fact, many people are unwilling to relinquish their email for this very reason.
But, by using an email verification API, you can build a layer of trust with the user before you even send them an email. By not allowing them to submit false emails, you’re telling the user how important valid information is to you. Since even the everyday user knows spam emails are usually from fake domains or suspicious sites, blocking false emails will help ease their worries of providing their address.
Want to make the user feel even more secure? Add a captcha to your real-time verification process. Xverify offers an easy to upload captcha that can be added to the basic email input process. This extra layer of security will help drive home the importance of data with your users.
Email verification is a necessity for marketers that hope to run well-informed, protected email campaigns. But an email verification API could take that information to the next level. We’re always looking for ways to better the user’s experience while helping marketers, and verifying emails in real-time is the win-win your business needs.
Unless you are a high-volume mailer, learning about IPv4's successor, IPv6, can be as exhilarating as watching paint dry. Internet Protocol addresses (IPs), as a topic, lack pizazz. For people mailing more than a million messages a day though, IP talk can get borderline sexy.
Good IPs are vital for success. That's why it's time to have the talk about IPv6.
Internet land is fresh out of IPv4 (technically). But hardly anybody is using IPv6 (Why? see: time and money)! So, let's outline what's going on with the transition from IPv4 to IPv6.
Why the Switch from 4 to 6?
When the Internet was just a pup, 4.29 billion IPs seemed like enough. But the Internet has exploded. Now we have so many people, so many Internet-enabled devices and too little IPs.
The American Registry for Internet Numbers (ARIN) came to the rescue in 1998 by releasing IPv6. It has a dizzying number of hexadecimal addresses; 340,282,366,920, 938, 463, 374,607,431,768, 211,456 (340 undecillion for all you Jeopardy! Champions) to be exact. According to Steve Leibson, we could assign an IPv6 to every atom on the surface of the planet and still have plenty more to spare. Transitioning from 32 bit with IPv4 to 128 bit with IPv6 made all the difference.
Why Should a Mailer Care about the Transition
Serious mailers must posses above-average IP knowledge. The technical side of mailing demands it. If you are a computer dullard, just ground yourself in the basics.
How Will the Transition Impact High-Volume Mailing
Truth: nobody REALLY knows!
What We Do Know About the TransitionThere Will Be Hick-Ups IPv4 and IPv6 cannot directly connect. Currently there are short-term workarounds put in place by the Internet Engineering Task Force (IETF) such as: CIDR (Class-less Inter Domain Routing), NAT (Network Address Translation) and Private Addressing. These methods have squeezed more life of IPv4 and are making the segue to IPv6 possible.
IT administrators have to learn a new bag of tricks. IPv6 cannot be deployed the same as IPv4. We are, collectively, in the midst of a learning curve for how to trouble-shoot, configure and security monitor IPv6.
Security and Reputation
IPv6 is but a baby. Nobody knows what the exact security issues will be. It's going to be tricky for awhile.
IPv6 has, baked into it, several nice security features, like end-to-end encryption. Which is great...but useless while we're still in the transition. IPv4, by contrast, has to be specially tricked out to be secure.
SPAM Fighting in the Age of IPv6 could get interesting. One thing most email experts agree on is that domain reputation will be the new “email credit rating” method. Exponential expansion of available IP addresses made possible by IPv6 means spammers will have an endless supply of fresh IPs. Therefore, IP reputation may become pointless.
It is hard to pin-point specific delivery issues on IPv6. Though latency, caused by service providers using dual stack IPv4/ IPv6 servers, could be a problem when it comes to managing IP throttle rates. Generally it's the case that IPv4 machines are retrofitted to communicate with IPv6 infrastructures. Some IT specialists prefer to stick to IPv4 just for mail servers, at least for now.
Pricing and Availability
There's an interesting problem/opportunity that will arise as more individuals and institutions switch over to IPv6 and release their IPv4 blocks. It could be that all the email administrators snatch up all the IPv4 blocks to use only for mail severs thereby spiking the asking price for IPv4. That could in turn help spur the use of IPv6 which in turn may cause the price of IPv4 blocks to then drop. Or maybe not.
It's Going to Take Time
In 2016 IPv6 reached 10% deployment. That's almost 20 years since its release. Slowly but surely we're working our way to full saturation. Buckle in and take a nap. It's going to be a while.
Meet the Author - VoloMP
As one of the earliest platforms to deliver high volume e-mail marketing, VoloMP is dedicated to providing the best solution for e-mail marketers that impact both top line and bottom line performance. VoloMP strives to optimize the time spent on sending e-mail campaigns, and increase the efficiency and performance of e-mail marketers.
Need to send an absolute ton of email? Great news! You. Can. Do. It .
Conventional email providers, like Gmail, and standard ESPs, like Mailchimp, are not built for cost-effective high-volume mailing. You've probably already figured this out: If you have a big list, they're just not that into you.
Standard, hosted ESPs either severely throttle your send or exploit it. That is to say, they can and will facilitate a mighty large-scale deployment but....oops! They also want your first born (i.e. a ton o' cash).
Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.
In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.
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