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In a recent blog, I discussed the importance of IP (Internet Protocol standard) reputation and its impact on a mailer's deliverability, as well as the potential impact on an advertiser's brand. I may be imposing my own experience on you here, but from what I've seen, every mailer has the extremely unpleasant experience of having their IPs hard blocked and, for all intents and purposes, rendered useless. Not only is this an inconvenience when IPs and entire ranges get blocked, it can often be catastrophic in terms of loss of revenue. It can be crippling.
Having had an email account since AOL's dial-up days (that sound!), I can honestly say that I have seen my fair share of online advertisements. As someone with over a decade in the performance marketing space, not everything that I have come across is something that I would feel comfortable, not only seeing, but also promoting. When building the online presence of your own personal or company brand, you will want to take some quick and easy steps to ensure that what you are marketing will not hurt you or your brand in the long run.