What are push notifications anyways?Push notifications are a great way to communicate with your audience. They are a tactic to convert web visitors into regular visitors, convert regular visitors into leads, and convert leads into customers. They can be used to promote products or offers, build brand trust, engage users who aren’t currently your customers, or recover abandoned carts.Push notifications are clickable messages consumers receive on their desktop or mobile device. They are permission-based and delivered directly from the push notification tool to the user. These notifications help to improve customer acquisition, retention and activation.Why use push notifications?
Get their attention instantly
Unlike email, web push notifications are seen and acted upon almost immediately. According to research done by Zipstripe, an email sits for an average of 6.4 hours before it is viewed. In contrast, push notifications give you the ability to deliver time-sensitive information, such as important actionable information or deadline-based offers.
Direct to the user
Say goodbye to the days of wondering if your target audience saw your email or if it was sent straight to the junk folder! With push notifications, you can send out a fast, important message and feel confident that it was viewed. They are delivered directly to the user and opened quickly, allowing potential customers to take action when they’re notified of hot promotions.
Personalized for the user
You already know how important targeted messaging is to the success of an email campaign; the same goes for push notifications. Sending the right message to the right user is crucial for higher click-through rates and generating more sales. Good news: a personalized push message can increase CTR by 25%!
Deliver at the perfect time
People read and take action on push notifications within moments of seeing them so you can deploy them at a time when your target users are most receptive to your ads. What time of the day do they use mobile devices for leisure? What days and times are they most likely to buy things? If you get this part right, you could see sales skyrocket.
Numbers don’t lie
The interest in push notifications is at an all-time high. User opt-in rates increased from 41% to 43% in less than a year. Click-through rates on push notification campaigns can be as high as 40%, which is twice as much as the average email campaign. This indicates a great response rate and means there is a lot of potential to increase sales through this trending advertising channel.Although there are many things to know about push notifications, I hope you learned a few more today. Are you using push notifications as a way to acquire new leads or stay engaged with current customers?
Ad fraud is estimated to reach $18 billion in damages in 2018 according to ANA. Year after year, digital fraud continues to grow. Digital ad fraud remains a big concern for brand marketers and agencies. A low fraud rate not only helps brands, but also means better quality ads and less headaches. In the affiliate marketing space, fraud affects all types of traffic channels. It could be a mailer form being filled out to create leads that aren’t legitimate, it could be a display ad that is being used in the same way with people being paid to complete the form. No matter the method, here at Madrivo, we train our team to spot patterns that could result from fraudulent activity and trigger an internal investigation to determine the authenticity of flagged leads. With Madrivo’s low 0.06% fraud rate, brands can feel confident in running their offers through our network of trusted affiliates.How did Madrivo succeed in gaining such a low fraud rate and continue to keep it year over year?1 - Thorough Vetting ProcessRigorously vetting publishers before they are even allowed to join the network is, in part, key to why the fraud rate has remained so low. Many factors are looked at to determine if it will be a good fit and if there are any discrepancies they will not be allowed to join Madrivo. 2 - Due Diligence with Traffic MonitoringOnce a publisher passes through the vetting process, due diligence is practiced as a new publisher starts running traffic. Several methods are used to gauge if the traffic is legitimate or not. 3 - Constant CommunicationCommunicating and having the right conversations with publishers is another key factor. Get to know what they do and the types of traffic they run. Ask for references from other companies the affiliate works with and contact them before allowing the client to run traffic. Once the publisher is running traffic, keep in touch to make sure they understand the lead standards and qualifications so that lead quality remains high and within compliance regulations. Establishing a very transparent relationship with affiliates will help build trust and keep everyone happy. Fraud is not 100% preventable, but with a secure vetting process and due diligence risk can be mitigated. It’s something Madrivo is proud of and takes very seriously.
Every year, for the past sixyears, Madrivo has attended Affiliate Summit West and this year was no exception. Being able to build face-to-face relationships in one place with over 6,000 companies in the affiliate marketing industry is something we always look forward to as the show approaches. Last week’s show was a fantastic 3 days of meetings, networking, and learning. As two-time winner of the Affy Award (2014 for Outstanding Internet Achievement, 2017 for Affiliate Satisfaction) we want to congratulate our friends at ZeroBounce for winning this year’s award for Outstanding Internet Achievement. This award comes well-deserved considering their accomplishments over the past year and setting the benchmark in email validation and verification. They have generated a significant and novel contribution to the digital advertising community, and more specifically, affiliate marketing by creating an industry-leading and paradigm-shifting tool. ZeroBounce is a major email validation service dedicated to email bounce detection, email abuse and spam trap detection, email data append and advanced security. We are so excited for them and their achievements in the industry; they’re definitely a company to work with in 2018 if you’re looking to improve deliverability and increase ROI from email campaigns.
What were the highlights of Affiliate Summit West 2018 for you? We want to know!
Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.
In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.
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