Email verification is a tool often used by smart marketers to protect their data. While bulk uploading emails is an effective way of cleaning an email list, verifying emails in real-time with an email verification API can be even more helpful for online businesses. Here’s how.:
- Expedite the welcome process
When you wait to do a bulk upload of emails, there is a lag in the email process. Waiting to send an email until you’ve ensured the address is real and safe is a smart move when it comes to protecting data. But, if you’re waiting for a bulk upload to make these assurances, you could be vanishing from the customer’s memory. By the time they get the email, they could forget that they signed up in the first place, causing them to quickly hit delete, unsubscribe or, worse, spam.
With an email verification API, you can check these emails as they are given to you. The emails are corrected as a user types them in. If the email isn’t registered with the domain name, the user cannot submit the email. This way, you can send a Welcome Email almost automatically, making sure the user remembers exactly who you are and why they’re receiving this message.
- Help the user
How many times have you typed out a text message, hit send only to look back and panic because autocorrect completely ruined what you were trying to say? I’ve done it three times today. Marketers have to take this into consideration when they plan any type of online or email strategy, considering more people browse the web from their phone than from desktop computers.
When a user goes to type in their email to your site, they are more than likely typing it in using their tiny touch screen keyboard. Which means they are likely to mess up typing in their email, at least once. Without an email verification API, this simple, and understandable, mistake could mean the user puts in the wrong email and never receives that coupon they were looking for. The outcome? An upset, disappointed user and a false email sitting on your email list just waiting to deliver you some awful hard bounces.
- Build trust with the user
Unfortunately, in this day and age, everyone knows how vulnerable our data is, and the a hack can cause. Even people that wouldn’t consider themselves “tech savvy” are aware of the ever-looming possibility of a virus or spam bot attacking their personal information. In fact, many people are unwilling to relinquish their email for this very reason.
But, by using an email verification API, you can build a layer of trust with the user before you even send them an email. By not allowing them to submit false emails, you’re telling the user how important valid information is to you. Since even the everyday user knows spam emails are usually from fake domains or suspicious sites, blocking false emails will help ease their worries of providing their address.
Want to make the user feel even more secure? Add a captcha to your real-time verification process. Xverify offers an easy to upload captcha that can be added to the basic email input process. This extra layer of security will help drive home the importance of data with your users.
Email verification is a necessity for marketers that hope to run well-informed, protected email campaigns. But an email verification API could take that information to the next level. We’re always looking for ways to better the user’s experience while helping marketers, and verifying emails in real-time is the win-win your business needs.