27
Nov 2017

It’s that time of year again. The time of year when marketing teams are busy preparing and deploying their holiday campaigns. You may have recently noticed an uptick in the number of emails received in your inbox. With the hustle and bustle of the season, here are 5 great tips to help create successful holiday campaigns. 1. Plan in advance According to the National Retail Foundation, over 40% of people plan to start their holiday shopping by October. With consumers starting their holiday shopping early, marketers need to get ahead of the curve with a strategy and plan. Start early by thinking about key send dates, frequency of emails, what your marketing calendar will look like, creative and production. 2. Personalize it As busy marketers, it’s easy to forget that there is an actual person on the receiving end of the email. According to Aberdeen, click through rates are improved by an average of 14% and conversions by 10% when using personalization. Use personalization to connect to your customers. First name is great, but using dynamic content based on data you’ve collected on the customer’s usage, likes and preferences will leave a lasting impression of your brand. 3. Use email validation With all the planning and hard work it takes to create a holiday email campaign, the last thing you want to find out is that your emails didn’t reach your customers inbox. Using an email validation tool, like ZeroBounce ensures a deliverability rate of 98% or higher through:

  • Email bounce detection - removes invalid emails from your list to prevent email bounces
  • Email abuse and spam trap detection - removes know email complainers and spam traps
  • Email data append - appends missing data such as first and last name, gender, location, city, state/region, and country when the registration IP is provided.
This can help increase the 85% average (in all industries) inbox placement rate by managing bounce rates to drive more business and reach your customers. 4. Utilize segmentation We’ve heard the saying that no two people are alike. It’s goes without saying that remembering this saying when planning our campaign, or any campaign in general will go along way. Targeting the right person with the right message is half the battle. Research down by MailChimp shows that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns. For your holiday campaigns focus on key customer groups like:
  • Subscribers who brought last year during the holiday season
  • New subscribers
  • Inactive subscribers
  • Your most loyal customers
  • Demographics like age, location, interests
The more you know about your audience, the better you can segment and send targeted messages which will lead to more conversions. 5. Be creative Part of the planning ahead is creating exciting and engaging creative/content to engage your audience. Let the creative juices flow, maybe you draw on the emotion of the season, create an engaging video email, send a silly GIF or a fun interactive email. Whatever type of creative you design, make it stand out from the rest in the sea of holiday emails. Get inspired with these tips to help you create a winning holiday email campaign. What will you be doing for your holiday campaign this year?

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13
Nov 2017

One of the most frequently asked questions we receive is, “How can I grow my email list?" Of course we have several best practices we are happy to share; however, another just as important question we need to be asking is “What are you doing to prevent people from leaving your list?" One easy solution to reduce your list attrition rates comes in the form of an email preference center. We highly recommend for all email – and even SMS – marketing programs to leverage preference centers. What is that? A preference center is a landing page on your brand’s website that allows your subscribers to add, change, or delete their email preferences. For example, if you have more than one newsletter or type of email offer, you can provide a list of these programs for your subscribers to select which they would like to receive. Or if your brand has several categories of content or even categories of products, your subscriber could select only to receive information about specific ones. An even more sophisticated preference page may ask the subscriber how many emails or how often they would like to receive your emails. By giving the subscriber control, you can reduce your attrition rates by sending more relevant content hand selected by your subscribers. How does leveraging user preference reduce attrition? When a subscriber chooses to unsubscribe, he or she will more than likely click on a link that says, “Click here to unsubscribe”. As a compliment to this process, we suggest directing your subscriber to a preference center. Leverage your preference center and use introductory verbiage such as “We understand that your needs can change. Would you like to update your preferences to receive more relevant email?” You will not prevent everyone who clicked on your unsubscribe link from continuing to unsubscribe, but you can reduce your unsubscribe rates. This will contribute to the success of your overall email marketing program. Does all that really work? Allowing readers to select their own preferences will not only reduce your attrition rates but increase subscriber engagement as your subscribers become in control of what they want to receive from you. And we are receiving great feedback from our customers who chose to leverage these solutions through PostUp. We invite you to click here to learn how New York Media improved their unsubscribe rate by 76% with PostUp’s Preference Solution. This article was originally published on PostUp.

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09
Nov 2017

In part Part 1 of the blog series we talked about what email verification is and how it works. We learned in Part 2 about how email validation can reduce bounce rates and improve deliverability of email campaigns. For the third and final post we’ll dive into ZeroBounce and how their proprietary system helps major household brands increase engagement with their current and potential customers. According to the Radicati Group, over 100 billion emails are sent and received every day. However, due to low sender scores only 30% of those emails sent will land in the inbox. High bounce rates negatively affect the sender score. When your sender score drops, you risk the chance of tarnishing your brand, causing you to lose business and leave your customers in the dark. Deliverability is not only a challenge for marketing teams, but for hosting companies as well. Removing invalid emails is a crucial part of managing bounced emails and can improve deliverability all around (hosting and ESPs). ZeroBounce can help increase the 85% average (in all industries) inbox placement rate by managing bounce rates to drive more business and reach your customers. And this is where ZeroBounce comes in.  Their validation system provides the following:

  1. Email abuse detection - identify emails that have a history of marking them as spam.
  2. Disposable email detection - temporary email accounts used to mask real email addresses are identified.
  3. Email bounce detection - emails that will bounce are identified.
  4. Spam trap detection - identify many spam traps.
  5. Toxic domain detection - domains are identified that are known for abuse, spam and bot created emails.
  6. Social append - first and last name, age and location of the email are identified (only available on certain emails and most IP addresses).
  7. Catch-all domain detection - identify all domains that are catch-all and will return valid for all emails.
  8. Gender append - identify the gender of some emails (only available on certain emails and most IP addresses).
  9. IP information append - country, region, city and zip will be appended.
Not only do they provide all of these critical validations, they also ensure the highest standards in protection of client’s proprietary data. ZeroBounce uses one of the best Certified Network Defense systems in the world that is backed with Cloudflare. This provides them with an Advanced Heursitic Firewall that gives another layer of defense and can prevent cyber attacks. By using this system, all files uploaded and downloaded are encrypted and password-protected. Customer data is never stored and once a customer deletes data from the system, all aspects of the data are erased. That wraps up this 3 part email validation and ZeroBounce blog series. In case you missed Part 1, click here and for Part 2, click here.

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About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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