It is a great question, and one that we hear quite often from companies that don’t currently include email as part of their acquisition strategy. Fortunately, we have some great insight into the benefits of email acquisition that can help as you mold your plan for reaching new customers.
It’s true, there are various types of affiliates that you can work with: content, coupon, PPC, etc. With so many options, it is smart to look at the pros and cons of each type of affiliate and analyze how they fit into your strategy.
The benefits of email
are many, but a lot of it boils down to one simple fact: with an email, there is an actual, identifiable person that is being targeted. It is not a cookie, it is an ID, it is a person – that should be a natural fit for your product. Beyond that, email acquisition is a cost effective strategy. Above is an infographic we’ve put together that highlights some of the facts about the email industry as a whole. The main takeaways from this infographic are that using 3rd party email acquisition is cost effective and consistently has a higher CTR than other affiliate channels.
Choose the Right Partners
One of the keys to success in email acquisition is making sure you are working with the right affiliates. Partnering with reputable mailers
who have industry knowledge and can provide trade references is the most critical part of a successful third party email acquisition strategy. If you are working with a network or super affiliate
, make sure they provide clear insight onto their compliance processes. Some questions we recommend asking are:
- Do they have an internal compliance team?
- Are they transparent about their processes?
- Are they comfortable working with MD5/ SHA 256 Encrypted data?
- How accessible are they in case of an emergency?
Now that you know a little bit more about the basics of 3rd party email acquisition, we’d love to hear from you. Does your company currently do email acquisition? How do select the correct partners? Be sure to stay tuned to the UnsubCentral blog
, where we tackle compliance, cost and best practices of email acquisition.
This article was originally published on UnsubCentral.
We learned in Part 1 of the blog series about what email verification is and how it works. In part 2 of this blog series, let’s talk about why email validation is so important to your email marketing efforts and to your brand.
Email verification is a process that cleans your email list to verify the email addresses you’re sending to exist, are active and are accepting mail. Typically, this service is provided as online software as a service. And this is where ZeroBounce comes in - the email validation system to validate email lists, improve deliverability, and in-turn improve your sender reputation.
Here are 5 reasons why you should use an email validation service:
1. Protect sender score
A sender score is a number based on the reputation of every outgoing mail server IP address (the higher the number, the better the score). The credibility of your IPs and domains are attributed to your ISPs and spam filters. If people report spam or frequently unsubscribe, both of these actions will affect your sender score. If you are using a service like ZeroBounce to validate your email list, it will remove invalid emails, spam traps and known email complainers from our list and help protect your sender reputation. Protecting your sender score through email validation will help to improve your email deliverability and campaign success.
2. Increase deliverability
The average inbox placement rate, in all industries is 85%. By managing bounce rates and complaints, more of your messages will make it to the inbox of your customers; therefore increasing your deliverability rate. This will result in higher open, click and response rates.
3. Reduce bounce rate
The percentage of sent messages that cannot be delivered represents bounce rate. According to data from Campaigner, larger lists experience lower bounce rates. If you look at the average bounce rate with a list size of 25-499 the bounce rate is 2%. For a list size of 500-999, the bounce rate is 1.6 and for 1000 or more, the bounce rate is 1.2%. Anything above 2% is something to be aware of. Using email validation to clean out undeliverable email addresses means a larger percentage of emails sent will be delivered, in turn lowering your bounce rate.
4. Save money
The larger your list gets, the more likely you are to have invalid email addresses on it. In a study performed by SiriusDecisions, they found that 10% to 25% of customer and prospect data contained inaccuracies. Since every message sent serves as a dollar spent, removing bad email addresses from your list will lower your sending costs and in turn send to a more current email list.
5. Protect against fraud
Email validation can help combat against fraud. Spam trap emails look like real email addresses, but they are fake. If you inadvertently send email to a spam trap, the impact can be disastrous with consequences ranging from making your sender reputation plummet to permanently blacklisting your sending domain.
Now that we have an understanding of why email validation is key to deliverability and sender reputation, in part 3 of the blog series we’ll talk about how ZeroBounce can help remedy these issues. And in case you missed part 1 of this blog series, check it out here.
As affiliate marketers, we have many tools in our toolbox to reach our current and potential customers. With a 4400% ROI and $44 for every $1 spent, email marketing is the most effective choice of tools to use. That being said, we want to ensure the hygiene of our email list is clean in order to reach our customers. Enter ZeroBounce - the email validation system to validate email lists, improve deliverability, and in-turn improve your sender reputation.
In this 3-part blog series we’ll discuss:
What is email verification?
Email verification is a process that cleans your email list to verify the email addresses you’re sending to exist, are active and are accepting mail. Typically, this service is provided as online software as a service. Deliverability is key to successful email campaigns. And maintaining an untarnished sender reputation is essential to the deliverability of your campaigns and your brand reputation.
How does email verification work?
There are different measures an email verification tool will use to ensure the validity of the email addresses. These validation measures are dependent on the proprietary algorithms of the software.
ZeroBounce offers the following detailed process for email validation:
- What email validation is and how it works
- Why it’s important
- How ZeroBounce can help
Do you have questions on why you should be using an email verification tool? Follow us for part 2 of this blog series where we’ll fill you in on why data validation is important and how it can make your email marketing campaigns more effective.
- Email abuse detection - identify emails that have a history of marking them as spam.
- Disposable email detection - temporary email accounts used to mask real email addresses are identified.
- Email bounce detection - emails that will bounce are identified.
- Spam trap detection - identify many spam traps.
- Toxic domain detection - domains are identified that are known for abuse, spam and bot created emails.
- Social append - first and last name, age and location of the email are identified (only available on certain emails and most IP addresses).
- Catch-all domain detection - identify all domains that are catch-all and will return valid for all emails.
- Gender append - identify the gender of some emails (only available on certain emails and most IP addresses).
- IP information append - country, region, city and zip will be appended.