Lately, it seems that many people in this industry forget how important it is to build relationships. It’s not just about relationships within your company, but relationships between advertisers and publishers. It can really make the difference between being a star quarterback, or a 3rd string bench-warmer.
Want to learn more about affiliate marketing and what it means for your brand? Watch this 2-minute explainer video that tells you just what Madrivo can do for you!
Over the past 5 years, Madrivo has consistently tested around 60 new campaigns per month and over 3000 campaigns since starting in the industry. Out of the more than 3000 campaigns, our team has seen some major successes, but far more did not make the cut. Out of all the offers tested each month, only about 20% of them end up making it into regular rotation and becoming scalable. The other 80% appeared to have potential at first, but for one reason or another didn't quite make it. Reasons range from general consumer appeal to something as simple as payout just wasn't high enough from the start. When payouts are too low, publishers are known to move on to the next campaign even if an advertiser offers to pay more, as the publisher may have already dismissed the advertiser as greedy.