With the current state of performance marketing seemingly revolving exclusively around content and mobile, it’s important to note that one of the highest performing marketing channels around continues to be email.
#1 The Industry is Rapidly Growing
By 2016, affiliate marketing is expected to be more than a $4.5 billion industry. Additionally, a recent article in Forbes magazine predicted that “content marketing will be bigger than ever” in 2014. Its tantamount growth continues primarily because more companies are transitioning to online marketing methods. Customers no longer read newspapers or listen to the radio - they get on their phones and computers to view web-based offers and find what they need.
Eight Incredible Statistics
Whether you actively run email advertisements or are in search of new marketing channels, the following eight statistics prove that mobile consumers are the future of online marketing.