- Category Blog Current News Internet Education Media Techtelligence
- Written by Nate Seibert
Over the past 5 years, Madrivo has consistently tested around 60 new campaigns per month and over 3000 campaigns since starting in the industry. Out of the more than 3000 campaigns, our team has seen some major successes, but far more did not make the cut. Out of all the offers tested each month, only about 20% of them end up making it into regular rotation and becoming scalable. The other 80% appeared to have potential at first, but for one reason or another didn't quite make it. Reasons range from general consumer appeal to something as simple as payout just wasn't high enough from the start. When payouts are too low, publishers are known to move on to the next campaign even if an advertiser offers to pay more, as the publisher may have already dismissed the advertiser as greedy.Read More...