Search Results for: email

Mar 2018
With all the new marketing tactics and technologies at our fingertips, email marketing remains the most effective. According to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email is also winning in promotional content, where according to Marketing Sherpa, 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. Email is no longer about sending email, it’s about sending smart content at the right time. So what makes email marketing a more targeted path to reaching potential customers? Direct communication Email is a one-to-one, personal channel. Unlike an advertisement that is served to many (one-size fits all approach), email is served directly to you. With email marketing, you have control over who sees your email through the use of segmentation. This can be based on a number of factors such as demographics, location, lead status or any other data you have in your CRM. Using targeted messaging suited specific to an individual ensures that your audience receives content that is relevant. And, email marketing makes it easy to customize a message for each customer, leading to a higher conversion rate. Puts the consumer first Since email is a one-to-one channel, it has the ability to put the customer first. Many companies make the mistake of talking about themselves, what they offer, features of the product and less focused on the customer. Since email can let you tailor your messaging, using content that resonates with the individual receiving the email will make all the difference. For instance, REI sent out an email that said “Now booking: your European escape. Make this the year you discover Europe”. REI prioritized the customer with tailored content that met the customer where they were. Instead, they could've said, “Check out our European adventures. We offer great prices.” As you can see, the latter doesn’t have the same effect and is aimed to speak about the company rather than the customer. There when your consumers are ready Social media has become more advanced in the visibility of posts being less dependent on time yet many posts still drop off the radar. However, with email marketing, you can avoid this issue because even though a recipient may not read your email instantly, it will remain in their inbox until the time is right for them to read it. This makes for a higher likelihood of engagement and conversion rate. Email marketing is here to stay and it’s evident in the reasons above why you should be using it to reach your customers. If you need more reasons why, check out this previous blog on why you should use email marketing to acquire new customers.
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Dec 2017
We all have heard at one time or another that it’s much more costly to obtain a new customer than it is to retain an existing one; on average, it costs about 6-7 times more. Regardless of what marketing medium you use, this rule of thumb continues to ring true. In a previous blog post we discussed how to prevent your customers from leaving your email list by leveraging a preference center. But this only addressed the backend of the equation. What about your treatment strategy for brand new customers? Beyond the Welcome Email When we talk about nurturing or retention strategies at PostUp, we are referring to strategies that extend beyond the welcome email. We are referring to the way you treat your customers and the types of emails you send to them after the first sale or interaction. Regardless of what industry you are in, or if you sell a product or service, you have a goal of “more”. What steps are you taking to encourage a second sale, continued use of your product or movement from a free trial to a paying customer? We invite you to read the following ideas – don’t skip straight to your industry examples – these ideas may spark new ideas of your own! Companies with free trials use nurturing messages to convert non-paying customers to paying ones. When you accept a free trial customer, your goal is to successfully convert them to a paying customer. You hope they will love your product or service enough to want to move past the free trial period and pay. However, you should not assume that once a customer accepts your free offer, they will immediately take next steps to effectively try or test your product and easily convert to a sale. Leverage email marketing to ensure you are communicating the best ways to get started with your product, cool features and benefits of your product, and how to achieve the best results or be most effective with your product. You may also want to include known roadblocks or challenges the customer may encounter and what steps to take to move past them. Gaming companies use nurturing messages to encourage continued play. The number one goal for gaming companies is to encourage players to continuously return to their games and to play and pay for additional benefits such as coins and accessories. There are numerous nurturing messages that can be leveraged to achieve this goal. One example is to send achievement and award notifications that acknowledge a player who has obtained a specific goal or level. These messages typically include information about opportunities and features in the next level.
  • Retain players AND obtain new ones by leveraging the fact that people often like to play games with people they know.
  • Send email communications to inform players on how to invite others to play your games with them.
  • Reward and acknowledge these invitations with tokens or points within your games.
Publishers use nurturing messages to drive more site visits. For online publishers, driving visits to your website is the number one goal for your email marketing program. In order to leverage email marketing to drive visits, you must first ensure the email content you are sending is relevant to the subscriber’s interests. One way to do so is through your preference center. After sending your welcome email, consider sending a second email that promotes your preference center and explains how readers can select the types of emails they wish to receive from you. Another way to drive increased site visits is to leverage a web analytics program to determine what types of content your reader is viewing and send a targeted email message that offers registration for that content. For instance, if you have a reader that is registered for your weekly finance newsletter, but you see he clicks on sports articles, consider sending him an email inviting him to register for your sports newsletter. This article was originally published on PostUp.
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Dec 2017
New to the blog?  Looking for helpful and useful email marketing content?  Look no further! As we’re nearing the end of 2017, here’s a collection of the best and useful email blogs to inspire your next email campaign. 5 Holiday Email Tips to Make Your Campaigns Shine What You Need to Know About Email Verification Emailing 101 Improve Email Deliverability Through ZeroBounce How to Reduce Attrition Rates With an Email Preference Center 3 Darn Good Reasons Why You Should Use Email Marketing to Gain New Customers (Instead of Social) How to Write Welcome Emails That Keep Your Readers Coming Back 5 Important Reasons to Validate Your Email Lists How to Minimize Email Opt Outs for Your Brand and Your Affiliates High-Volume Email Marketing and the Switch to IPv6 How to Send a Million or More Emails a Day May these topics and tips influence and spark your next great email campaign.  
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About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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