- Identify the right media channels
- Know your audience
- Create valuable content
- Test and test again
- Think outside the box
It is a great question, and one that we hear quite often from companies that don’t currently include email as part of their acquisition strategy. Fortunately, we have some great insight into the benefits of email acquisition that can help as you mold your plan for reaching new customers.
This article was originally published on UnsubCentral.