If you’re new to the world of online advertising, CPM is cost per mille, or in plain English, cost per thousand (impressions or views). When most marketers hear the term CPM, they think of online display advertising (things like banner ads or pop-ups) that are often paid on a “per impression” basis.
Last week, we talked about how display ads are losing efficacy due to the increase of ad blocking software. Fortunately, business owners and advertisers have additional options for reaching new customers – and sticking with their trusted CPM payment structure. CPM email marketing is and effective and affordable alternative that is delivering impressive results.
Email marketing has become part of nearly every company’s advertising strategy. Consumer inboxes are flooded with newsletters and offers every day, many of which go unopened. Some messages land in the spam folder without ever being seen. When emails are viewed, there’s no guarantee that the content will display correctly across multiple browsers and mobile devices.
Knowing that all the time and effort that goes into creating an email newsletter could be for nothing makes this form of marketing seem like a waste of resources. However, by taking a new approach through an affiliate marketing network rather than traditional email marketing services, businesses can maximize the effectiveness of every message.
Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.
In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.
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