It is a great question, and one that we hear quite often from companies that don’t currently include email as part of their acquisition strategy. Fortunately, we have some great insight into the benefits of email acquisition that can help as you mold your plan for reaching new customers.
- Do they have an internal compliance team?
- Are they transparent about their processes?
- Are they comfortable working with MD5/ SHA 256 Encrypted data?
- How accessible are they in case of an emergency?
This article was originally published on UnsubCentral.