- Say thank you! Just as any good business owner would, make sure to extend a warm thank you to your new customer for joining your email program, making a purchase, etc. This can be a simple sentence in the message, or you might take it a step further and extend a special offer or coupon. Get creative with this!
- Be sure that your new subscriber/customer understands the best ways to engage with your brand and how to learn more about your content, products and/or services. For publishers, this might include providing links to top stories or the most shared content. For retailers, this may be hot selling products or timely promotions that you don’t want your new customer to miss. For online gaming brands, this could be links to top tips and tricks, leaderboards or the latest virtual goods. Don’t forget to include links to your social media presences and community/blog areas as well.
- Keep your welcome messages short. In the same way that customers don’t enjoy hearing a 10 minute welcome greeting from a salesperson, they certainly don’t want to read a long, droning welcome email either! If you have a lot to say, consider creating a multi-message Welcome Email Program. And that leads us to…
- Category Blog Current News Internet Education Media
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