- Automate opt-in forms and unsubscribe requests
- Use data to pinpoint content and iterate email campaigns
Segmentation is a Starting PointAccording to their recent article on segmentation, IBM found that segmented campaigns had “94.1 percent more click-through rates and 14.63 percent more opens than non-segmented campaigns.” Segmenting your audience by location, vocation, and interests is a no-brainer in today’s affiliate email marketing ecosystem. Most recipients are inundated with emails with subject lines like this:
- Katerina, Your Business Cards Need a Makeover
- 5 Entrepreneurship Tips for you, Deray
Advantages of Micro-SegmentingMicro segmenting: layering segmented groups in a data-smart manner for optimization of available email marketing data to exponential ROI.
- Our recent interview with a super affiliate found that personalizing emails with dynamic content through micro segmentation cut his workday in half and quadrupled his monthly income
- The Data and Marketing Association found a 760% increase in email revenue from micro segmentation
- Email marketing consultant Jordie van Rijn found these staggering results in his article Getting Smart With Email Marketing Segmentation:
Targeted campaigns to groups with up to 150 customers had at least a $1.90 uplift per customer, while target groups of 1,500+ had an uplift of at most $0.50 (almost a 4:1 ratio).The bottom line: micro segmenting in affiliate email marketing campaigns ROI has exponentially beneficial results for your bottom line.
The Best Micro Segmentation for your CampaignsThe more specific and relevant your content, the higher return on the investment of time and resources in sending an email. Here are four main areas to focus on in micro segmentation, recommended by Jordie van Rijn:
- Geotargeting: Personalizing content based on location is a goldmine for affiliate email marketing with job search engines
- Demographics: Age, gender, and occupation can determine a lot in terms of what a person is generally interested in, but needs to be layered with other segmentation to avoid broadly mis-calculating your audience
- Psychographics: Values, attitudes, opinions
- Behavior: Intent, buyer stage, life cycle stage, engagement (past, recent, opens, clicks, and other post click engagement data, areas of particular interest based on engagement data)
- Cross Channel Marketing Data: from your website, social media, and other marketing channel data you might have on your clients that would determine the type of specific dynamic content they should receive