Nate Seibert

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Aug 2016
Over the past 5 years, Madrivo has consistently tested around 60 new campaigns per month and over 3000 campaigns since starting in the industry. Out of the more than 3000 campaigns, our team has seen some major successes, but far more did not make the cut. Out of all the offers tested each month, only about 20% of them end up making it into regular rotation and becoming scalable. The other 80% appeared to have potential at first, but for one reason or another didn't quite make it. Reasons range from general consumer appeal to something as simple as payout just wasn't high enough from the start. When payouts are too low, publishers are known to move on to the next campaign even if an advertiser offers to pay more, as the publisher may have already dismissed the advertiser as greedy.
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May 2016

You may have heard about, noticed, or even been affected by the guidelines Google has recently implemented in order to further legitimize email traffic and set new industry standards. What you may not know is that these rules have been in place for quite some time, but most companies had not bothered looking into them, understanding them, or most importantly, following them. Now, many of these companies are scrambling to meet these new compliance standards within the deadline so that their offers remain up and running.

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May 2016

Consumer demand for mobile apps has grown exponentially over the past few years. Both the number of app users and their time spent within their apps are growing at increasing rates. But, in some cases, apps have become victims of their own success. At a time when demand is on the rise, it’s harder than ever for apps to get noticed. When working with Madrivo on a CPI campaign, we will help you navigate these tricky waters. Here are 5 things to know before running a campaign in an effort to help you hit your KPI’s.

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About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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