Think about how many times banners are present while you're online and you either intuitively block them out, or look at them all as screen noise. It takes great placement, an awesome product, or the slip of the mouse click to get a substantial amount of traffic from them. "Banner blindness" is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information. Are there actual ways to spice up your banner life? The answer is a resounding YES! We'll discuss some of the ways our top display affiliates are able to make this work, while others aren't as successful. Display ads and banner ads, are visible to your viewers whenever they are on the web, but not necessarily looking for your specific product. As most already know, brand placement is one of the more important parts to getting their name out there. It's been studied, and more times than not, people are online just looking around at nothing in particular, rather than a specific search. Advertisers understand this, so their product placement needs to be spot on. Lets dive in to these four display tips that will help you ensure that your banner is placed successfully.
Having had an email account since AOL's dial-up days (that sound!), I can honestly say that I have seen my fair share of online advertisements. As someone with over a decade in the performance marketing space, not everything that I have come across is something that I would feel comfortable, not only seeing, but also promoting. When building the online presence of your own personal or company brand, you will want to take some quick and easy steps to ensure that what you are marketing will not hurt you or your brand in the long run.
In this final segment of our 3 Part Digital Real Estate
series, the experts at Pub Concierge
outline the broker-driven, IP transfer process and the digital real estate market’s overall future.