Rebecca Felker

Website URL: http://www.madrivo.com

16
Jul 2018
Madrivo will be returning to NYC for Mailcon and Affiliate Summit East 2018. Are you going to be one of the 500+ email marketers, entrepreneurs, and technology leaders attending Mailcon on July 28? If so, make sure to check out Madrivo’s Director of Affiliates, Jennifer Rozario, as she presents on why #EmailisHot. She’ll address the threats and risks associated with email and ways to combat these risks. She’ll also talk about the strengths and opportunities gained from using email as a traffic channel. Our team will be at Mailcon table #318, so be sure to stop by and say hi.   Maybe you’re not going to be at Mailcon, but you’ll be one of the many digital marketers at Affiliate Summit East - if so, stop by the Meet Market and visit us at table #401. We want to chat with you! If you prefer to schedule a meeting with us in advance, email office@madrivo.com to set up some one on one time with one of our team members. We’ll see you there! P.S. You’ll know it’s us when you spot the chihuahua.
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05
Jul 2018
The landscape of digital marketing is ever changing. According to Statista, search engine optimization was the top traffic source at 69.22%  among affiliate marketers worldwide in 2016. As we are almost halfway through 2018, email, native ads, social, and mobile media are becoming even more popular than in previous years. Push Notification traffic has also moved into the spotlight as a natural segue for mailers to monetize their subscriber base. I sat down with Jennifer Rozario, Madrivo’s Director of Affiliates, to get insights into why it’s important for affiliates to expand and diversify their traffic channels to attract new readers to generate more sales. Question: Why should affiliates diversify? JR: With the migration of Verizon, AOL, and Yahoo going into effect in early 2018 and culminating in Oath, AOL and Yahoo mailers have spent months panicking over the future of email as they have known it. They have been crippled by delivery issues and heavy filters, and are doing their best to adapt to the new world of mailing. We’ve also seen how algorithms change on social media platforms like Facebook and Instagram, as well as Google. Given the urgency to adapt to these changes, I strongly encourage affiliates to not put all their eggs into one basket. By expanding their traffic channels and finding the right mix, it will put affiliates in a better position to weather these changes, while diversifying their revenues streams and attracting advertisers who want to diversify their traffic sources. Questions: So now that we know why affiliates should diversify, how can they go about it? JR: Affiliates can diversify by evaluating the way consumers search and engage with brands. This will help to determine what channels they can use to drive and monetize traffic. In addition, working with an affiliate program allows affiliates to figure out what content is attracting readers and helps them optimize their site and increase traffic. In-depth analysis, reporting, and experimentation are essential in determining the diversification of traffic channels. I would also advise affiliates to be flexible, test, and be open to learn because what might work for one affiliate, may not work for another. Question: How can affiliates utilize Madrivo to accomplish this? JR: Affiliates do not have to waste valuable time and money testing offers, as Madrivo provides recommendations based on real numbers and mitigates the risk of being a guinea pig on offers with no legitimate statistics. Affiliates are provided with in-depth analytics based on extensive internal testing, to include best assets, best domains, eCPMs, and target demographics.  Through Madrivo’s proprietary tracking software, affiliates are given powerful reporting to help optimize their campaigns. About the Guest: As Director of Affiliate Partnerships, Ms. Rozario manages affiliate relationships as a strategic partner for the dozens of world-class publishers with whom she's connected during her 12 years in the industry.  Jennifer works with clients to optimize campaign messaging, targeting, and distribution strategy. She specializes in monitoring analytic data to allow for continual improvement, guaranteeing the highest possible returns for our affiliates and for the advertisers. Prior to joining Madrivo, Jennifer co-founded a network and worked as a mailer, gaining first-hand experience with email strategy, warm-up strategy, and the best offers to run to their particular data and lists. Jennifer holds a BA in History with a minor in English.  
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27
Jun 2018
Good news for US advertisers & email marketers. The proposed bill, AB 2546, was amended June 18th to remove the worst portion of proposed additions (b)(4) to (b)(7) which included the prohibition on using multiple domain names, nonsensical/hidden text, DBA’s as lines, etc. All reputable companies should leverage email to grow their customer base. We at Madrivo will continue to have our fingers on the pulse of what is happening with this bill and what it means to your email marketing.
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About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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