Rebecca Felker

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Jul 2018
The landscape of digital marketing is ever changing. According to Statista, search engine optimization was the top traffic source at 69.22%  among affiliate marketers worldwide in 2016. As we are almost halfway through 2018, email, native ads, social, and mobile media are becoming even more popular than in previous years. Push Notification traffic has also moved into the spotlight as a natural segue for mailers to monetize their subscriber base. I sat down with Jennifer Rozario, Madrivo’s Director of Affiliates, to get insights into why it’s important for affiliates to expand and diversify their traffic channels to attract new readers to generate more sales. Question: Why should affiliates diversify? JR: With the migration of Verizon, AOL, and Yahoo going into effect in early 2018 and culminating in Oath, AOL and Yahoo mailers have spent months panicking over the future of email as they have known it. They have been crippled by delivery issues and heavy filters, and are doing their best to adapt to the new world of mailing. We’ve also seen how algorithms change on social media platforms like Facebook and Instagram, as well as Google. Given the urgency to adapt to these changes, I strongly encourage affiliates to not put all their eggs into one basket. By expanding their traffic channels and finding the right mix, it will put affiliates in a better position to weather these changes, while diversifying their revenues streams and attracting advertisers who want to diversify their traffic sources. Questions: So now that we know why affiliates should diversify, how can they go about it? JR: Affiliates can diversify by evaluating the way consumers search and engage with brands. This will help to determine what channels they can use to drive and monetize traffic. In addition, working with an affiliate program allows affiliates to figure out what content is attracting readers and helps them optimize their site and increase traffic. In-depth analysis, reporting, and experimentation are essential in determining the diversification of traffic channels. I would also advise affiliates to be flexible, test, and be open to learn because what might work for one affiliate, may not work for another. Question: How can affiliates utilize Madrivo to accomplish this? JR: Affiliates do not have to waste valuable time and money testing offers, as Madrivo provides recommendations based on real numbers and mitigates the risk of being a guinea pig on offers with no legitimate statistics. Affiliates are provided with in-depth analytics based on extensive internal testing, to include best assets, best domains, eCPMs, and target demographics.  Through Madrivo’s proprietary tracking software, affiliates are given powerful reporting to help optimize their campaigns. About the Guest: As Director of Affiliate Partnerships, Ms. Rozario manages affiliate relationships as a strategic partner for the dozens of world-class publishers with whom she's connected during her 12 years in the industry.  Jennifer works with clients to optimize campaign messaging, targeting, and distribution strategy. She specializes in monitoring analytic data to allow for continual improvement, guaranteeing the highest possible returns for our affiliates and for the advertisers. Prior to joining Madrivo, Jennifer co-founded a network and worked as a mailer, gaining first-hand experience with email strategy, warm-up strategy, and the best offers to run to their particular data and lists. Jennifer holds a BA in History with a minor in English.  
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Jun 2018
Good news for US advertisers & email marketers. The proposed bill, AB 2546, was amended June 18th to remove the worst portion of proposed additions (b)(4) to (b)(7) which included the prohibition on using multiple domain names, nonsensical/hidden text, DBA’s as lines, etc. All reputable companies should leverage email to grow their customer base. We at Madrivo will continue to have our fingers on the pulse of what is happening with this bill and what it means to your email marketing.
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Jun 2018
We know from countless statistics that email marketing remains the most affordable marketing channel and offers a return on investment that can’t be denied. With a $44 return for every $1 spent, email continues to perform higher than any other marketing channel. Email is about sending smart content to the right person at the right time. Programmatic email advertising via newsletters does just that. Programmatic email combines premium publishers that push out curated newsletters with highly targeted offers through a real-time auction. Serving highly targeted content not only drives revenue and consumer engagement, but also increases click-through-rate which allows for better inboxing. According to eMarketer’s latest forecast, programmatic advertising in the US is estimated to rise to $46 billion in 2018. So what makes programmatic email newsletter advertising so effective?
  1. Vast reach
Email is used by 3.7 billion users and is set to grow to 4.1 billion users by 2021. That is a massive amount of potential people to reach. And with it’s high viewability factor, consumers have the chance to see these optimized ads.
  1. No fake traffic
With the rise of ad fraud, programmatic ensures a direct relationship with the publisher and eliminates worry about fake traffic.
  1. Authentic content
Consumers are hiding from irrelevant banner ads that are popping up everywhere. It’s a breath of fresh air when they are fed personalized content from a newsletter that they are familiar with and signed up to receive. When newsletter ads are served and regarded as authentic and interesting to the recipient, it not only creates trust but also increases engagement.
  1. Email compliance
Considering email newsletters must be opted into, there is no worry about meeting additional compliance standards such as those set forth by GDPR or CAN-SPAM.
  1. Eliminates ads.txt
With programmatic, publishers do not have to publicly declare the companies they sell their inventory to. Therefore, there is no extra step for the publisher to add the ads.txt file to show proof of the relationship.
  1. No human negotiations
Since programmatic uses advanced technology to deliver ads, there is no need to have a sales team negotiate for direct sold campaigns to monetize every email drop. It eliminates a step in the ad buying process, making it more efficient. Programmatic advertising through email newsletters is a powerful tool. Want to learn more about programmatic email opportunities? Contact About Madrivo Ai Madrivo Ai is a programmatic solution that helps newsletter publishers deliver relevant and targeted ads with personalized content that readers want to see, while transforming email newsletters into a revenue-driving machine. With $0 serving fee, it's pure profit for the newsletter publishers, with the added value or highly engaged audience. Learn more at
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About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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