We learned in Part 1 of the blog series about what email verification is and how it works. In part 2 of this blog series, let’s talk about why email validation is so important to your email marketing efforts and to your brand.
Email verification is a process that cleans your email list to verify the email addresses you’re sending to exist, are active and are accepting mail. Typically, this service is provided as online software as a service. And this is where ZeroBounce comes in - the email validation system to validate email lists, improve deliverability, and in-turn improve your sender reputation.
Here are 5 reasons why you should use an email validation service:
1. Protect sender score
A sender score is a number based on the reputation of every outgoing mail server IP address (the higher the number, the better the score). The credibility of your IPs and domains are attributed to your ISPs and spam filters. If people report spam or frequently unsubscribe, both of these actions will affect your sender score. If you are using a service like ZeroBounce to validate your email list, it will remove invalid emails, spam traps and known email complainers from our list and help protect your sender reputation. Protecting your sender score through email validation will help to improve your email deliverability and campaign success.
2. Increase deliverability
The average inbox placement rate, in all industries is 85%. By managing bounce rates and complaints, more of your messages will make it to the inbox of your customers; therefore increasing your deliverability rate. This will result in higher open, click and response rates.
3. Reduce bounce rate
The percentage of sent messages that cannot be delivered represents bounce rate. According to data from Campaigner, larger lists experience lower bounce rates. If you look at the average bounce rate with a list size of 25-499 the bounce rate is 2%. For a list size of 500-999, the bounce rate is 1.6 and for 1000 or more, the bounce rate is 1.2%. Anything above 2% is something to be aware of. Using email validation to clean out undeliverable email addresses means a larger percentage of emails sent will be delivered, in turn lowering your bounce rate.
4. Save money
The larger your list gets, the more likely you are to have invalid email addresses on it. In a study performed by SiriusDecisions, they found that 10% to 25% of customer and prospect data contained inaccuracies. Since every message sent serves as a dollar spent, removing bad email addresses from your list will lower your sending costs and in turn send to a more current email list.
5. Protect against fraud
Email validation can help combat against fraud. Spam trap emails look like real email addresses, but they are fake. If you inadvertently send email to a spam trap, the impact can be disastrous with consequences ranging from making your sender reputation plummet to permanently blacklisting your sending domain.
Now that we have an understanding of why email validation is key to deliverability and sender reputation, in part 3 of the blog series we’ll talk about how ZeroBounce can help remedy these issues. And in case you missed part 1 of this blog series, check it out here.
As affiliate marketers, we have many tools in our toolbox to reach our current and potential customers. With a 4400% ROI and $44 for every $1 spent, email marketing is the most effective choice of tools to use. That being said, we want to ensure the hygiene of our email list is clean in order to reach our customers. Enter ZeroBounce - the email validation system to validate email lists, improve deliverability, and in-turn improve your sender reputation.
In this 3-part blog series we’ll discuss:
What is email verification?
- What email validation is and how it works
- Why it’s important
- How ZeroBounce can help
is a process that cleans your email list to verify the email addresses you’re sending to exist, are active and are accepting mail. Typically, this service is provided as online software as a service. Deliverability is key to successful email campaigns. And maintaining an untarnished sender reputation is essential to the deliverability of your campaigns and your brand reputation.
How does email verification work?
There are different measures an email verification
tool will use to ensure the validity of the email addresses. These validation measures are dependent on the proprietary algorithms of the software.
ZeroBounce offers the following detailed process for email validation:
- Email abuse detection - identify emails that have a history of marking them as spam.
- Disposable email detection - temporary email accounts used to mask real email addresses are identified.
- Email bounce detection - emails that will bounce are identified.
- Spam trap detection - identify many spam traps.
- Toxic domain detection - domains are identified that are known for abuse, spam and bot created emails.
- Social append - first and last name, age and location of the email are identified (only available on certain emails and most IP addresses).
- Catch-all domain detection - identify all domains that are catch-all and will return valid for all emails.
- Gender append - identify the gender of some emails (only available on certain emails and most IP addresses).
- IP information append - country, region, city and zip will be appended.
Do you have questions on why you should be using an email verification tool? Follow us for part 2 of this blog series where we’ll fill you in on why data validation is important and how it can make your email marketing campaigns more effective.
Patience, planning, and time are crucial elements of building an effective digital display ad campaign. According to data compiled by Invesp, the average person is served over 1,700 banner ads per month. Can you guess how many we view? Only half of them! With that many banner ads served, how can we know if ours ads are in the half that gets viewed? While there is no way of knowing for sure, we can take actions to optimize our campaigns to reach our intended audience. Let’s look at 5 important questions to guide you through planning a winning display ad campaign:
1. What is the main objective of your campaign?
Getting real clear on what you want to achieve through your campaign will help you to build a solid foundation for it. This is essential for creating a winning campaign. You want to create and set SMART campaign
objectives. SMART objectives are specific, measurable, achievable, realistic and timely to keep your goals quantitative and on track.
2. Who is your target customer and what resonates with them?
Reports show we reach our intended audience 44% of the time overall. Considering this is less than 50%, understanding who your audience is and their behaviors and habits is crucial to your campaign. We need to know not only who they are, but where they live, age and gender. The more we know about our target customer, the better we’ll be able to communicate with them. Are you trying to reach the C-suite in the northeast or homeowners in the northwest? Honing in on your audience and determining your personas will help you make intelligent choices in your messaging and understand how your service or product can benefit them.
3. What are your target placements?
Defining your overall goal and target audience will, in large, determine your traffic sources. For example, if you want to make a cardiologist’s lives easier, your banner ads would probably do well on medical association websites and an forums specific to physicians in the field of cardiology. You may also want to consider reaching the broader and more general population of your audience by utilizing Google, Bing or Yahoo. And then let’s not forget the social channels like Facebook, that reaches groups amid its one billion users.
4. What makes you stand out from the competition?
Understanding who your competitors are and what they are doing in the market will take you one step ahead in the sea of online campaigns. First, determine who they are. Then, consider what types of online marketing they are engaged in, look at campaigns they’ve done in the past and whether they were successful or not. Look at their customers and determine how you can differentiate yourself from your competitors - what benefits can you provide that competitors can’t, where do you add value and allow the customer to see solutions they didn’t know were possible?
5. What is your budget?
With most of your planning process complete at this point, you may already have a number in your head before you think about the specifics of your digital ad campaign. Once you have the details of your campaign, your budget will be based on your overall goals (i.e. target audience, target sites, etc.). Go back through to allot and prioritize your budget based on where you’ll get the most exposure of your target audience.
Ask yourself these questions and you’ll be well on your way to producing an online campaign that will benefit your customers and your bottom line. What will your winning campaign be?