If you are reading this article, then you most likely have heard of affiliate marketing and are considering working with an affiliate network to accomplish your marketing goals. You’re a company looking to acquire new, quality lifetime customers of your product or service. Maybe you’re at the point where you want to supplement your internal marketing efforts. Maybe you want to take your marketing efforts to the next level, cast a wider net to potential customers and use an affiliate network to do so. According to a survey by Forrester Group, a giant 83% of advertisers use affiliate networks. That number is growing and if you are considering using a network to help with your marketing objectives and pay on performance only (when a specific action is completed: sale, lead or click), here are 6 key factors to assess.
Putting your marketing efforts in the hands of others can be a daunting feeling, especially when it comes to keeping your brand protected. One important aspect of this is to understand how the network monitors and screens it’s publishers. What are they doing to ensure they are working with quality publishers. Do they have an in-house legal counsel and compliance department? Ask about their fraud rate and educate yourself on how the network keeps their publishers compliant, while keeping their advertisers safe.
Find out what other companies are saying about them
Word of mouth is a powerful tool and knowing what other companies are saying can aid in finding the right affiliate network for your brand. Does the affiliate network work with companies like yours, how have they helped them? Look to their website for reviews and case studies; and also check out social media, listing services and even ask point blank.
Client support is an essential part of partnering with an affiliate network. Are they available 24/7? Do they have a compliance support team to ensure your campaigns are kept safe from fraud? There is also a concern of scrubbing and/or pixel under-tracking. Networks should compare the numbers in the tracking system to the lead CRM on a regular basis and add the missing leads and sales manually. It’s a very labor intensive task on the networks’ part, but it’s a very important aspect that you should keep in regard.You want to be able to rely on a team who can help if compliance issues arise, if you need a recommendation on the performance of your campaigns and most importantly, that they be able to assist you when you need it most.
Another crucial aspect to assess when choosing an affiliate network is their traffic sources (email, display, social media, mobile, etc.) Does the network have traffic sources exclusive to them? Do they offer a variety of traffic sources to promote your offers? This is important because while social media marketing might be super successful for your brand, it may not be for another. Any great network you work with will educate and inform you on what paid traffic sources to use and what will work best for your campaigns.
It’s vital you feel safe and trust the network you work with. As you navigate through the research process, keep your eyes open for networks that bring years of experience to the industry and that can prove it with case studies, testimonials and accolades. Also acknowledge what their commitment is to brand protection, can spam laws and fraud.
One last thing to consider is the value that the network brings to the ecosystem of performance marketing. Do they have their own offers? Do they have their own traffic or a unique technology? The more value a network adds to the industry, the more likely they will have better traffic, better offers, a secure financial future and legal practices. Evaluate these 6 factors and you’ll be on your way to finding the best affiliate network for your company.
We know from countless statistics that email marketing remains the most affordable marketing channel and offers a return on investment that can’t be denied. With a $44 return for every $1 spent, email continues to perform higher than any other marketing channel.Email is about sending smart content to the right person at the right time. Programmatic email advertising via newsletters does just that. Programmatic email combines premium publishers that push out curated newsletters with highly targeted offers through a real-time auction. Serving highly targeted content not only drives revenue and consumer engagement, but also increases click-through-rate which allows for better inboxing.According to eMarketer’s latest forecast, programmatic advertising in the US is estimated to rise to $46 billion in 2018.So what makes programmatic email newsletter advertising so effective?
Email is used by 3.7 billion users and is set to grow to 4.1 billion users by 2021. That is a massive amount of potential people to reach. And with it’s high viewability factor, consumers have the chance to see these optimized ads.
No fake traffic
With the rise of ad fraud, programmatic ensures a direct relationship with the publisher and eliminates worry about fake traffic.
Consumers are hiding from irrelevant banner ads that are popping up everywhere. It’s a breath of fresh air when they are fed personalized content from a newsletter that they are familiar with and signed up to receive. When newsletter ads are served and regarded as authentic and interesting to the recipient, it not only creates trust but also increases engagement.
Considering email newsletters must be opted into, there is no worry about meeting additional compliance standards such as those set forth by GDPR or CAN-SPAM.
With programmatic, publishers do not have to publicly declare the companies they sell their inventory to. Therefore, there is no extra step for the publisher to add the ads.txt file to show proof of the relationship.
No human negotiations
Since programmatic uses advanced technology to deliver ads, there is no need to have a sales team negotiate for direct sold campaigns to monetize every email drop. It eliminates a step in the ad buying process, making it more efficient.Programmatic advertising through email newsletters is a powerful tool. Want to learn more about programmatic email opportunities? Contact email@example.com.About Madrivo AiMadrivo Ai is a programmatic solution that helps newsletter publishers deliver relevant and targeted ads with personalized content that readers want to see, while transforming email newsletters into a revenue-driving machine. With $0 serving fee, it's pure profit for the newsletter publishers, with the added value or highly engaged audience. Learn more at ai.madrivo.com.
Email is a great way to cultivate and keep relationships with your customers - more specifically email newsletters. Research shows that 95 percent of people who sign up for a newsletter find it useful and relevant, and are more likely to engage and make purchase decisions based on the emails they receive.Email validation, also known as email verification could be your solution to email bounces, abandoned or inaccurate email addresses. Email list hygiene cleans your email lists to verify that you’re sending to an email address that not only exists, but is active and accepting mail. Email address validation is usually provided as a SAAS tool, like ZeroBounce.Wouldn’t you rather have a list of 25,000 subscribers with a 35% open rate, versus 75,000 subscribers with a 4% open rate? Email verification tools validate email lists, improve deliverability, and improve sender reputation. So how does email list validation help your newsletters?1.Increase deliverabilityIncrease deliverability by managing bounce rates and complaints. More of your messages will inbox and result in higher open, response and click rates.2.Bounce rate reductionA bounce rate above 2% is a red flag. Lower your bounce rate with email scrubbing to remove undeliverable email addresses. This will lead to a larger percentage of emails being sent to a deliverable address.
3.Sender score protectionProtecting your sending score through an email checker will help to improve overall deliverability and campaign success. If you are using an email address validation service like ZeroBounce to check if email is valid, it will remove invalid emails, spam traps and know email complainers from your list to help protect your sender reputation and score.About ZeroBounceBased in Santa Barbara, CA, ZeroBounce is a major email verification company created to help businesses just like yours reach their marketing success. In practical terms, that means reaching humans, not bots.ZeroBounce is an essential service for marketers everywhere that wish to improve their deliverability and open rates and, of course, increase their revenue.
Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.
In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.
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