- Category Blog Current News Media Techtelligence
- Written by Rebecca Felker
Even though social media is largely increasing its influence in the world of digital marketing, email marketing still remains the most personal form of communication.However, email marketing has become a lot more difficult to grasp than a few years ago. Nowadays, if you don't meet your audience’s needs and requirements or catch their attention immediately, your email will most likely end up in their spam folder or marked as read. That is why we decided to compile a comprehensive list of the best email marketing tips for 2018.
Back in May of 1978 the “Father of Spam”, Gary Thuerk sent the first mass email. Thuerk was a marketing executive at Digital Equipment Corp of Maynard, Massachusetts. 40 years ago Thuerk sent the first unsolicited mass email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Although email had been in existence for 6 years, it was quite a novelty for recipients to receive a sales email directly to their inbox. And who would have thought that the “spam” email would generate $13 million in sales of the DEC computers...and a few complaints.
Little did Thuerk know at the time he was changing the business of email as we know it today. Email continues to be the most profitable channel in the digital world. Let’s see where the next 40 years of email marketing take us.