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Consumer demand for mobile apps has grown exponentially over the past few years. Both the number of app users and their time spent within their apps are growing at increasing rates. But, in some cases, apps have become victims of their own success. At a time when demand is on the rise, it’s harder than ever for apps to get noticed. When working with Madrivo on a CPI campaign, we will help you navigate these tricky waters. Here are 5 things to know before running a campaign in an effort to help you hit your KPI’s.