Jun 2018

Unless you were on a remote island without Wifi last week (and we hope you were) you know that the GDRP went into effect May 25, 2018 because you received a last minute flurry of privacy notices, new terms, pop-ups, popovers and were asked to give consent to cookies about a million times.  Madrivo did not require its publishers to sign new terms as our current terms already require compliance with all applicable laws and “all” naturally includes the GDRP (along with all other laws).  Madrivo does not currently provide any advertising to the EU or accept traffic from consumers in the EU so the GDRP has minimal effect on Madrivo’s operations.  If you are running EU traffic elsewhere though we encourage you to familiarize yourself with the requirements of the GDPR as it significantly changes the way that businesses that control or process personal data of EU consumers operate and specifically affects online advertising. As always if you have questions about compliance please reach out to your affiliate manager as we are always happy to help our publishers remain in full compliance with all laws. Have questions? Make sure to check out our blog 3 Reliable sources to answer your questions about GDPR.

May 2018

On May 25th, the General Data Protection Regulation (GDPR) will go into effect. This new law will bring significant change to data law protection and will give internet users more control of their privacy and data.  Along with this change comes many questions - how will it affect your company, what if you don’t comply, what do you need to do to be compliant, what will it mean for the US? The list goes on. There are many sources out there to sift through to get these answers, but with the launch of GDPR on our heels, we want to arm you with reliable sources to answer all of your questions.

EU GDPR Information Portal

This resource contains key changes, FAQ’s and timelines for GDPR.

Information Commissioner’s Office (ICO)

The ICO is an independent regulatory office in charge of upholding information rights in the interest of the public.


GOV.UK is the place to find government services and information, as well as articles and checklists on GDPR. We hope these resources help answer any lingering questions you may have about GDPR and the new regulations associated with it.

May 2018

You may have read our post on May 4th marking the 40th birthday of email marketing. Our friends at ZeroBounce wrote a great blog post detailing the history of that day and how email has evolved year to year. Enjoy the post: If you look on the Guinness World Records website, you will find Thuerk listed as the author of “the world’s oldest spam.” His email, which was composed on the 1st of May 1978, got sent on the 3rd of May to almost 400 ARPAnet users. “The world’s oldest spam was sent at 12:33 EDT on 3 May 1978 by Gary Thuerk (USA), then working for Digital Equipment Corp. (DEC, USA). It was sent to 397 email accounts on the ARPAnet (Advanced Research Projects Agency Network) of the US Defense Dept., inviting them to a product demonstration of the DECSYSTEM-2020, 2020T, 2060 and 2060T computers. ARPAnet is regarded as the predecessor to the internet. The original email still exists,” states the Guinness Book of World Records. “I thought of it as e-marketing,” says Thuerk, who admitted he knew he “was pushing the envelope.” But he wanted to reach as many people as possible and invite them to test DEC’s new products. As a marketing manager for DEC, Thuerk was hoping to get attention and increase the company’s revenue.

What happened next?

He received many complaints for his unsolicited email, including from an ARPAnet representative, who called him and “chewed him out,” as Thuerk remembers. On the other hand, the email blast did work: DEC sold almost $14 million worth of its new computers as a result of the mass email.

How email marketing evolved

Since Thuerk’s first email blast in 1978, email marketing has gone through many transformations, with marketers and email service providers fine-tuning their strategies. Let’s take a look at how things have changed: 1991: Internet access gives marketers a new way to reach potential customers, with Hotmail offering the first free email service. The most common email marketing tactic is “spray and pray.” 1998: The Data Protection Act forces email marketers to offer their recipients the possibility to opt out. 2001: The first behavioral email is sent, as marketers realize they need to craft their campaigns according to online user behavior. 2003: The first spam regulations appear. The Can Spam Law sets new rules for commercial emails. 2004: The Sender Policy Framework is introduced as an email validation system for the prevention of email spam. The system verified the sender’s IP address. Email marketing is on the rise, with intensive spam being its main weakness. Legitimate marketers start to see a serious effect of the ISP’s filtering rules on their campaigns. 2008: Windows Live Sender Reputation Data allows recipients to mark emails as spam. Marketers start to understand they have to refine their strategies if they want to preserve their reputation. 2009: Email deliverability becomes a topic of discussion, as Return Path reports that 30% of emails never reach the inbox. Recipients now have the option to block certain senders. Due to poor email reputation, many marketers are blacklisted. 2010: The continuous development of email marketing and the rise of social media bring focus on data collection and management. 2012: More than 40% of marketing emails are opened on a mobile device. Creating mobile-friendly campaigns becomes a priority. In the same year, the European Parliament starts preparations on the General Data Protection Regulation (GDPR). 2016: The European Parliament approves the GDPR. Enforcement date: 25 May 2018. 2018: Email is the most efficient marketing channel, with a revenue of $44 for every $1 spent. Techniques are more sophisticated than ever. Emails are personalized and marketers strive to send valuable content. Email verification becomes an essential part of their strategy as it increases deliverability and helps maintain a good sender reputation. About ZeroBounce Created by a team of top-notch professionals, ZeroBounce is the premier email validation service dedicated to e-mail bounce detection, email abuse and spam trap detection, email data append and advanced security. Marketers who are using email lists validated by ZeroBounce report a 98% accuracy rate and preserve their online reputation intact. Featured on Entrepreneur.com, BuzzFeed and Inc. magazine, ZeroBounce is widely considered “the best email validation system available.”


About us

Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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