Search Results for: email

21
Jun 2018
Email is a great way to cultivate and keep relationships with your customers - more specifically email newsletters. Research shows that 95 percent of people who sign up for a newsletter find it useful and relevant, and are more likely to engage and make purchase decisions based on the emails they receive. Email validation, also known as email verification could be your solution to email bounces, abandoned or inaccurate email addresses. Email list hygiene cleans your email lists to verify that you’re sending to an email address that not only exists, but is active and accepting mail. Email address validation is usually provided as a SAAS tool, like ZeroBounce. Wouldn’t you rather have a list of 25,000 subscribers with a 35% open rate, versus 75,000 subscribers with a 4% open rate? Email verification tools validate email lists, improve deliverability, and improve sender reputation. So how does email list validation help your newsletters? 1.Increase deliverability Increase deliverability by managing bounce rates and complaints. More of your messages will inbox and result in higher open, response and click rates. 2.Bounce rate reduction A bounce rate above 2% is a red flag. Lower your bounce rate with email scrubbing to remove undeliverable email addresses. This will lead to a larger percentage of emails being sent to a deliverable address. 3.Sender score protection Protecting your sending score through an email checker will help to improve overall deliverability and campaign success. If you are using an email address validation service like ZeroBounce to check if email is valid, it will remove invalid emails, spam traps and know email complainers from your list to help protect your sender reputation and score. About ZeroBounce Based in Santa Barbara, CA, ZeroBounce is a major email verification company created to help businesses just like yours reach their marketing success. In practical terms, that means reaching humans, not bots. ZeroBounce is an essential service for marketers everywhere that wish to improve their deliverability and open rates and, of course, increase their revenue.
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13
Jun 2018
Brand protection is on the minds of a lot of advertisers and marketers lately. From advertisements showing up alongside objectionable content to fears about influencers dragging their name through the mud (or whatever messy challenge is making the rounds among YouTubers that week), brands want safety. But email is a pretty safe communication channel for brands, right? It can be, as long as you take the right steps to secure your brand reputation. While affiliate email marketing can bring big returns, it can also introduce safety and security concerns. Fortunately, there are ways to navigate these challenges without hurting your brand. Let’s take a look at a few ways email marketers can reap the benefits of email while protecting their hard-earned brand reputation.

Keep an eye on your CAN-SPAM compliance.

When there are a million other things to consider in an email marketing program, staying CAN-SPAM compliant isn’t always at the top of marketers’ minds. But complacency can be costly. At best, sending email to opt-outs will give prospects a negative perception of your brand; at worst, each email can cost you thousands of dollars. When you’re sending millions of emails, those fines can add up. It’s important to have a system in place to manage opt-outs. That way, you keep your customers happy, and you honor your unsubscribes well within the 10 days mandated by the CAN-SPAM Act.

Monitor your email partners for optimal brand protection.

If you’re emailing with partners, odds are, you spend time carefully choosing your affiliates or co-marketing partners. But even the most meticulously vetted partners can go rogue. Email partners who abuse your email list can upset customers, leading to email unsubscribes and lost business. To make sure partners don’t scare off your subscribers, it’s important to have brand protection tools, such as partner monitoring, in place. Solutions like UnsubCentral give email marketers the tools they need to keep an eye on their email partners. By tracking how often partners download suppression lists and watching how many unsubscribes these partners generate, you can keep your brand from falling prey to a bad influence.

Secure your suppression list data.

Speaking of suppression lists, sharing suppression list data with your partners can bring security concerns into your email program if not done correctly. You must make sure all email partners can scrub their lists against suppression files, but sharing raw email data gives emailers access to a slew of nonmailable data. No brand wants to be synonymous with security issues—especially when data breaches have dominated the news lately—which means you need a way to share this data securely. With a global suppression list management solution, you can house email data in a centralized location without having to give partners access to nonmailable email addresses. When your email data is secure, your email list is happy.

Use suppression lists to send smarter email campaigns.

Finally, suppression lists don’t have to be all about compliance. They can help you be a better email marketer to your list. By using suppression lists to exclude certain segments of your list, you can help make sure that your email communication isn’t turning off your current customers or other parts of your email audience. For example, if a customer receives an email notifying them of a special offer for new customers, that customer might get a little annoyed at paying a higher rate than incoming customers. Instead of sending an email that will annoy current customers, you can use suppression lists to exclude customers from certain affiliate email campaigns.
About UnsubCentral
UnsubCentral offers the industry’s leading solution for email compliance and opt-out list management. UnsubCentral provides advertisers, agencies, and networks with the necessary tools to comply with the CAN-SPAM Act by allowing them to securely manage opt-out and customer lists across third party partners.
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18
May 2018
You may have read our post on May 4th marking the 40th birthday of email marketing. Our friends at ZeroBounce wrote a great blog post detailing the history of that day and how email has evolved year to year. Enjoy the post: If you look on the Guinness World Records website, you will find Thuerk listed as the author of “the world’s oldest spam.” His email, which was composed on the 1st of May 1978, got sent on the 3rd of May to almost 400 ARPAnet users. “The world’s oldest spam was sent at 12:33 EDT on 3 May 1978 by Gary Thuerk (USA), then working for Digital Equipment Corp. (DEC, USA). It was sent to 397 email accounts on the ARPAnet (Advanced Research Projects Agency Network) of the US Defense Dept., inviting them to a product demonstration of the DECSYSTEM-2020, 2020T, 2060 and 2060T computers. ARPAnet is regarded as the predecessor to the internet. The original email still exists,” states the Guinness Book of World Records. “I thought of it as e-marketing,” says Thuerk, who admitted he knew he “was pushing the envelope.” But he wanted to reach as many people as possible and invite them to test DEC’s new products. As a marketing manager for DEC, Thuerk was hoping to get attention and increase the company’s revenue.

What happened next?

He received many complaints for his unsolicited email, including from an ARPAnet representative, who called him and “chewed him out,” as Thuerk remembers. On the other hand, the email blast did work: DEC sold almost $14 million worth of its new computers as a result of the mass email.

How email marketing evolved

Since Thuerk’s first email blast in 1978, email marketing has gone through many transformations, with marketers and email service providers fine-tuning their strategies. Let’s take a look at how things have changed: 1991: Internet access gives marketers a new way to reach potential customers, with Hotmail offering the first free email service. The most common email marketing tactic is “spray and pray.” 1998: The Data Protection Act forces email marketers to offer their recipients the possibility to opt out. 2001: The first behavioral email is sent, as marketers realize they need to craft their campaigns according to online user behavior. 2003: The first spam regulations appear. The Can Spam Law sets new rules for commercial emails. 2004: The Sender Policy Framework is introduced as an email validation system for the prevention of email spam. The system verified the sender’s IP address. Email marketing is on the rise, with intensive spam being its main weakness. Legitimate marketers start to see a serious effect of the ISP’s filtering rules on their campaigns. 2008: Windows Live Sender Reputation Data allows recipients to mark emails as spam. Marketers start to understand they have to refine their strategies if they want to preserve their reputation. 2009: Email deliverability becomes a topic of discussion, as Return Path reports that 30% of emails never reach the inbox. Recipients now have the option to block certain senders. Due to poor email reputation, many marketers are blacklisted. 2010: The continuous development of email marketing and the rise of social media bring focus on data collection and management. 2012: More than 40% of marketing emails are opened on a mobile device. Creating mobile-friendly campaigns becomes a priority. In the same year, the European Parliament starts preparations on the General Data Protection Regulation (GDPR). 2016: The European Parliament approves the GDPR. Enforcement date: 25 May 2018. 2018: Email is the most efficient marketing channel, with a revenue of $44 for every $1 spent. Techniques are more sophisticated than ever. Emails are personalized and marketers strive to send valuable content. Email verification becomes an essential part of their strategy as it increases deliverability and helps maintain a good sender reputation. About ZeroBounce Created by a team of top-notch professionals, ZeroBounce is the premier email validation service dedicated to e-mail bounce detection, email abuse and spam trap detection, email data append and advanced security. Marketers who are using email lists validated by ZeroBounce report a 98% accuracy rate and preserve their online reputation intact. Featured on Entrepreneur.com, BuzzFeed and Inc. magazine, ZeroBounce is widely considered “the best email validation system available.”
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Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.

In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.

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