- Say thank you! Just as any good business owner would, make sure to extend a warm thank you to your new customer for joining your email program, making a purchase, etc. This can be a simple sentence in the message, or you might take it a step further and extend a special offer or coupon. Get creative with this!
- Be sure that your new subscriber/customer understands the best ways to engage with your brand and how to learn more about your content, products and/or services. For publishers, this might include providing links to top stories or the most shared content. For retailers, this may be hot selling products or timely promotions that you don’t want your new customer to miss. For online gaming brands, this could be links to top tips and tricks, leaderboards or the latest virtual goods. Don’t forget to include links to your social media presences and community/blog areas as well.
- Keep your welcome messages short. In the same way that customers don’t enjoy hearing a 10 minute welcome greeting from a salesperson, they certainly don’t want to read a long, droning welcome email either! If you have a lot to say, consider creating a multi-message Welcome Email Program. And that leads us to…
- Category Blog Current News Internet Education Media
- Written by Guest Author
Before the internet, we all thought about buying, selling and engaging with people and brands in a very different way. We understood the process, the interaction, the communication that was inherently connected to these types of activities. A lot has changed, but guess what? It turns out people still expect those same “courtesy and engagement components”, even if they’re now interacting with your brand online. Online marketers that are winning in today’s ultra-competitive marketplace have never lost sight of this simple truth and continue to incorporate the always important human experience into the online customer experience. Your welcome messaging — and automated welcome program — should be seen as a warm and personalized greeting to your online brand. Let’s explore some best practices regarding the all-powerful, always in style “welcome email". What critical elements do I need to include in my emails? Although there are many things to consider when creating your welcome program, we’ll focus on three high-level best practices that every marketer can leverage. When you create your welcome messaging, we recommend the following:Read More