In 2018, it is projected that native advertising spend will rise to a whopping $22.5 billion in North America. According to Business Insider, native advertising will propel 74% of all ad revenue by 2021. Those are some astounding figures. So why are advertisers spending so much on native ads? Because it works! Let’s dive into why, but before we do that, let’s discuss exactly what a native ad is.What is native advertising?Native advertising is a type of paid media where the ad takes the form and function in which it is placed. They take on the visual design of the platform (like LinkedIn, Facebook, blogs, YouTube, etc) and have the look and feel like natural content. Here’s why you need to add native advertising to your toolbox of digital marketing tactics.
They look like editorials
A good native ad is an ad that doesn’t read like one. Native advertising works because it seamlessly blends into the platform or site and is not disruptive to the user. They are not overlooked in the way traditional display ads are, making readers more likely to be engaged. It’s a win-win: consumers get to enjoy high-value content and advertisers have a chance to engage and target their buyers. And because it looks like editorial, interest is created right away and the trust level is higher.
People view them
Native ads meet people where they are specifically seeking out information. This allows for the message to be very specific to the reader and in turn makes people want to view them. Research states that 25% more consumers looked at in-feed native ad placements than standard display banner ads. Combining an ad with editorial content and fully integrating the two makes it extremely relevant to the viewer’s search.
As mentioned earlier, advertisers can tailor their ads, making them as natural as possible to increase click through rates. A study done by Sharethrough found that native advertisements registered 9% higher lift for brand affinity and 18% higher lift purchase intent over banner ads. And, once a user engages with your native ad experience, you can retarget them with relevant display ads that can have a much better chance at effectiveness.Native ads can be a very powerful marketing tactic. If you haven’t already, going native should be considered for your next campaign to help you reach a quality audience and acquire new customers.
Think about how many times banners are present while you're online and you either intuitively block them out, or look at them all as screen noise. It takes great placement, an awesome product, or the slip of the mouse click to get a substantial amount of traffic from them. "Banner blindness" is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information. Are there actual ways to spice up your banner life? The answer is a resounding YES! We'll discuss some of the ways our top display affiliates are able to make this work, while others aren't as successful. Display ads and banner ads, are visible to your viewers whenever they are on the web, but not necessarily looking for your specific product. As most already know, brand placement is one of the more important parts to getting their name out there. It's been studied, and more times than not, people are online just looking around at nothing in particular, rather than a specific search. Advertisers understand this, so their product placement needs to be spot on. Lets dive in to these four display tips that will help you ensure that your banner is placed successfully.
Madrivo is honored to be one of four finalists chosen for the Digiday awards category of Best Direct Response Campaign. We know that there were a record number of entries this year and we are proud to have a place among some amazing brands including Buzzfeed Tasty, UM London, and Rise Interactive. We are looking forward to attending the Awards Gala in New York City on November 17, 2016 to meet the people behind some of the best creative marketing and advertising that can be seen today. We hope to see you there!
Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.
In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.
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