Affiliate marketing is a rapidly growing industry and the playing field is becoming highly competitive as a result.
As with any new business venture, there is a learning curve as you dive into affiliate marketing. The FTC and IAB have been especially diligent about monitoring online ads, enforcing several guidelines that protect consumers’ rights and set standards for active marketing companies. Violate these rules, and you could face fines and lawsuits. The risk of someone representing your brand breaking one of these rules increases as you allow multiple affiliates to run marketing campaigns or display ads for your company.
Although every company participating in the online advertising space must stay up-to-date on emerging rules to avoid legal and ethical conundrums, experience shows that not everyone is as diligent in rule following as they should be. As a marketing professional representing a valuable brand, it helps to work only with companies who uphold the rules. You may even lower the risk your entity takes on if you work with networks that have a zero-tolerance policy against traffic- and compliance-infractions – as the best affiliate networks do.
However, having a partner you can trust is only one of the many benefits of working with an affiliate network. Read on for a few that might entice you!
Madrivo empowers advertisers to effectively grow brands online and enables publishers to optimize online media and to leverage customer acquisition channels.
In the constantly evolving and incredibly fast-paced digital era, Madrivo is an integrated online marketing agency that develops efficient marketing solutions, unifies customer acquisition strategies, and develops tactics to successfully move traditional operations to the Internet. The team at Madrivo guides companies, large and small, globally, to establish the most cost effective online presence.
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